Data Science Manager — Marketing Intelligence & GenAI

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 140,000 - 210,000; Full time

Job summary

Royal Caribbean Group seeks a Manager, Data Science to lead a team responsible for building the intelligence layer enabling Marketing to identify valuable customers, target Persuadable audiences, and design effective experiences. The role spans CLV, targeting, loyalty, synthetic-personality testing, and media measurement.

You will lead cross-functional teams, deliver production-grade models, and ensure governance and Responsible AI standards across campaigns and analytics initiatives from design

Qualifications

• Experience delivering ML/optimization/experimentation or GenAI solutions in production.
• Strong statistical and modeling foundations are required.
• Ability to translate business strategy into sequenced analytical roadmaps and value tracking.

Responsibilities

• Lead, coach, and develop data science talent across Marketing, CLV, Loyalty, and experimentation.
• Own delivery of CLV assets, propensity and audience models, and media measurement from design to activation.
• Provide technical direction across models, segmentation, recommender systems, causal inference, and model monitoring.
• Prioritize Marketing work by value, activation readiness, data consent, and model risk.
• Partner with Marketing, E-Commerce, Loyalty, Digital, and other teams to translate growth questions into analytics roadmaps.

Skills

ML

Optimization

Experimentation

GenAI

Leadership

Job description

Royal Caribbean Group seeks a Manager, Data Science to lead a team responsible for building the intelligence layer enabling Marketing to identify valuable customers, target Persuadable audiences, and design effective experiences. The role spans CLV, targeting, loyalty, synthetic-personality testing, and media measurement.

You will lead cross-functional teams, deliver production-grade models, and ensure governance and Responsible AI standards across campaigns and analytics initiatives from design