Data Operations Lead — AI-Driven Analytics

Omnicom Media; New York (NY); On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom Media Group, through its Data Operations function, aims to centralize data capabilities and power timely, accurate insights for clients. The role ensures access to reliable data and supports AI-driven decision-making across campaigns, dashboards, and data services.

The position requires extensive experience in marketing analytics, data governance, and BI tools, with in-office work expectations to align with Omnicom Group goals.

Qualifications

• 8+ years in marketing science, advertising analytics, data operations, BI, or campaign insights.
• 6+ years in marketing agency or with marketing data, ideally paid media.
• Proficiency with advertising platforms and data quality/transformation tools; DBT or Great Expectations preferred.
• Cloud tech knowledge and PM tools; Starburst/Smartsheet/JIRA preferred.
• Expert BI tech; direct use of PowerBI or Salesforce Marketing Cloud Intelligence (Datorama) required; Tableau or Looker also relevant.
• SQL fluency; Python/JavaScript/DAX preferred.

Responsibilities

• Guide and evolve the team through complex processes; design org structure and responsibilities; lead partner/vendor selection or implementation.
• Design and execute complex projects; ensure taxonomy and naming conventions.
• Enforce governance and high data quality standards across the data landscape.
• Drive campaign reporting capability development and rapid innovations.
• Provide requirements to product org for campaign reporting across Omnicom networks and agencies.
• Ensure on-demand access to data for agency teams and clients via dashboards, reports, or data services.
• Collaborate with offshore Annalect teams to deliver data solutions.
• Support governance solutions across data sources to meet SLA on accuracy, timeliness, and access rights.

Skills

SQL

PowerBI

Datorama

Tableau

Looker

Python

Education

BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering

Tools

DBT

Great Expectations

Starburst

Smartsheet

JIRA

Tableau

Looker

Job description

Omnicom Media Group, through its Data Operations function, aims to centralize data capabilities and power timely, accurate insights for clients. The role ensures access to reliable data and supports AI-driven decision-making across campaigns, dashboards, and data services.

The position requires extensive experience in marketing analytics, data governance, and BI tools, with in-office work expectations to align with Omnicom Group goals.