Data-Driven Multi-Channel Campaign Architect

Jobtailor; Connecticut; On-site; USD 90,000 - 140,000; Full time

Job summary

Jobtailor is seeking a data‑driven marketer to own multi‑channel campaigns and the data feeds that power them. You will translate business goals into briefs, maintain clear technical specs, and ensure data quality across campaigns from planning to execution.

Collaborating with Marketing, CRM/MarTech, Product, Engineering, and Data teams, you will diagnose data issues, document requirements, and drive improvements in processes and automation to boost campaign performance.

Qualifications

• Experience with marketing data feeds and campaign orchestration.
• Ability to translate business goals into technical specs.
• Strong documentation and data QA experience.
• Ability to work with cross-functional teams.

Responsibilities

• Lead planning and execution of multi-channel marketing campaigns across email, in-app, SMS, digital, and other channels.
• Translate commercial goals into campaign briefs, business requirements, and technical specifications.
• Own documentation for all campaign-related data feeds, ensuring accuracy, clarity, and version control.
• Conduct Data Feed QA, identifying root causes of data issues and coordinating resolution.
• Manage and prioritise campaign and technical requests.
• Serve as escalation support for customer-impacting issues relating to campaigns or marketing data.
• Monitor campaign performance, identify inefficiencies, and recommend enhancements to processes, targeting, or automation.

Skills

Campaign orchestration

Data feed QA

Documentation

Cross-functional collaboration

Campaign performance analysis

Education

Bachelor's degree in Marketing/Analytics

Tools

Marketing automation tools

CRM/MarTech

Data modelling

Job description

Jobtailor is seeking a data‑driven marketer to own multi‑channel campaigns and the data feeds that power them. You will translate business goals into briefs, maintain clear technical specs, and ensure data quality across campaigns from planning to execution.

Collaborating with Marketing, CRM/MarTech, Product, Engineering, and Data teams, you will diagnose data issues, document requirements, and drive improvements in processes and automation to boost campaign performance.