Data-Driven Media Buyer for Scalable Ad Growth

Zabota LLC; United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Zabota LLC is a U.S.-based, health and wellness brand seeking a Data Analyst / Media Buyer to drive data-driven advertising decisions. You will manage large ad spend across Meta and TikTok while analyzing performance data to identify opportunities and optimize allocations.

The role blends analytics with hands-on media buying, requiring comfort with large datasets and AI-enabled tools to boost efficiency and scale campaigns responsibly.

Qualifications

• Strong background in data analytics and media buying.
• Experience with significant advertising spend and large amounts of data.
• Strong Meta and/or TikTok advertising experience.
• Strong analytical and problem-solving skills.
• High-spend digital marketing experience; e-commerce experience is helpful but not a must.

Responsibilities

• Manage and optimize significant advertising spend across Meta, TikTok, and other platforms.
• Analyze campaign and performance data to identify opportunities and issues.
• Make data-driven decisions around optimization, allocation, and scaling.
• Execute media buying decisions directly.
• Monitor key performance metrics and campaign performance.
• Participate in decisions around creative performance without owning creative production.
• Work with databases and large datasets.
• Use AI and basic data/automation tools to improve efficiency.
• Help scale advertising while maintaining strong performance.

Skills

Data analytics

Media buying

Advertising platforms

Big data

AI tools

Tools

SQL

Excel

Job description

Zabota LLC is a U.S.-based, health and wellness brand seeking a Data Analyst / Media Buyer to drive data-driven advertising decisions. You will manage large ad spend across Meta and TikTok while analyzing performance data to identify opportunities and optimize allocations.

The role blends analytics with hands-on media buying, requiring comfort with large datasets and AI-enabled tools to boost efficiency and scale campaigns responsibly.