Data-Driven Marketing Insights Analyst (Hybrid)

Fivetran, Inc.; Denver (CO); Hybrid; USD 131,751 - 164,689; Full time

Benefits offered by this job

100% employer-paid medical insurance

PTO & holidays

Professional development and training

Team building activities

Monthly cell phone stipend

Mental health support platform

Job summary

Fivetran, Inc. is seeking a Marketing Business Analyst to bridge B2B marketing strategy with performance analytics. You will own reporting that connects spend, pipeline, and ROI across channels, and digest insights for VP+ stakeholders.

You’ll collaborate with Demand Gen, Field Marketing, Product Marketing, and Digital teams to drive data-driven budgeting and investment decisions. A hybrid role based in the US with both remote and in-office collaboration is expected.

Qualifications

• 5-8 years of experience in marketing analytics, GTM analytics, or BI within a B2B SaaS environment.
• Strong SQL skills and cloud data warehouse experience (Snowflake, BigQuery, Redshift).
• Proficiency with BI/visualization tools (Looker preferred) and executive dashboards.
• Experience with Salesforce reports/dashboards and marketing automation platforms (Marketo preferred).
• Ability to design, build, and interpret marketing ROI analyses and channel-level metrics.

Responsibilities

• Own weekly and monthly business review processes; provide data and narrative to leadership.
• Develop and maintain marketing ROI analysis including cost-per-lead and CAC by channel.
• Build dashboards and scorecards for marketing performance; enable self-serve insights.
• Partner with Marketing Ops and data engineering to ensure data quality and consistent taxonomy.
• Design experiments and analyze marketing programs to inform budgeting and channel mix.

Skills

SQL

Looker

BI analytics

Stakeholder management

Data storytelling

Tools

BigQuery

Snowflake

Redshift

Salesforce

Marketo

Job description

Fivetran, Inc. is seeking a Marketing Business Analyst to bridge B2B marketing strategy with performance analytics. You will own reporting that connects spend, pipeline, and ROI across channels, and digest insights for VP+ stakeholders.

You’ll collaborate with Demand Gen, Field Marketing, Product Marketing, and Digital teams to drive data-driven budgeting and investment decisions. A hybrid role based in the US with both remote and in-office collaboration is expected.