Data-Driven Director, Student Planning & Outreach

Charlotte-Mecklenburg Schools; Charlotte (NC); On-site; USD 69,000 - 84,000; Full time

Job summary

The Director of Student Planning & Outreach at Charlotte-Mecklenburg Schools leads design and implementation of data-driven systems for student assignment, enrollment, and planning. You will oversee enrollment projections, school boundaries, and continuation patterns while building scalable workflows to support district-wide planning initiatives.

Under minimal supervision, you will translate complex data into actionable insights, automate workflows, and collaborate with Communications to develop

Qualifications

• Bachelor's degree required
• Master's degree in related area preferred
• Minimum of five (5) years' experience in planning or program choice preferred
• Equivalent combination of education and experience

Responsibilities

• Adhere to all state, federal, and local laws, policies, and procedures
• Lead, manage, supervise, and evaluate assigned programs/staff
• Investigate, analyze, and formulate methods for handling special projects/reports
• Apply project management procedures and best practices to department initiatives
• Continuously assess, design, and enhance data systems, tools, and workflows to improve efficiency, accuracy, and transparency in student planning processes
• Prepare recommendations related to student assignment boundaries and continuation patterns
• Develop and execute marketing and enrollment strategies that are aligned with the goals and objectives of the district
• Promote internal and external communication to improve transparency, access, and enrollment; develop enrollment projection and recruitment strategies
• Cultivate relationships with key stakeholders, including families and community partners
• In collaboration with Communications, develop marketing collateral
• Utilize data analytics to track trends and inform decision-making
• Conduct market research and demographic analysis
• Monitor and participate in departmental budget development
• Coordinate planning and outreach work across departments
• Design, develop, and optimize data systems, dashboards, and tools to support student planning and enrollment processes
• Identify opportunities to automate manual workflows and improve efficiency through technology solutions
• Lead the integration and use of data platforms (e.g., GIS mapping tools, dashboards, data visualization tools)
• Collaborate to implement scalable technology solutions
• Translate complex data into actionable insights to inform decisions and recommendations
• Ensure data integrity, consistency, and accessibility across systems
• Facilitate staff meetings and attend other related meetings as needed/required
• Participate in professional development workshops and leadership training
• Create an inclusive environment with positive communication/public relations
• Perform related work as assigned or required

Skills

Data analytics

Automation

Project management

Leadership

Cross-functional collaboration

Data-driven decision making

Communication

Education

Bachelor's degree

Master's degree in related area

Tools

GIS mapping tools

Data visualization tools

Dashboards

Job description

The Director of Student Planning & Outreach at Charlotte-Mecklenburg Schools leads design and implementation of data-driven systems for student assignment, enrollment, and planning. You will oversee enrollment projections, school boundaries, and continuation patterns while building scalable workflows to support district-wide planning initiatives.

Under minimal supervision, you will translate complex data into actionable insights, automate workflows, and collaborate with Communications to develop