Data-Driven Digital Strategy Lead

Council on Foundations - Washington, D.C.; Washington (District of Columbia); On-site; USD 64,000 - 70,000; Full time

Job summary

The Council on Foundations in Washington, DC seeks a Manager of Digital Strategy to lead digital initiatives across advertising, social, email, website and the Council’s mobile app, driving brand awareness and revenue goals.

You will partner with the Director of Communications & Marketing to craft data-driven experiences, optimize CRM, and advance SEO, analytics and web standards while collaborating with internal teams.

Qualifications

• 3-5 years of hands on digital marketing and social media experience with project ownership responsibility.
• Bachelor degree preferably in Computer Science or in marketing/ communications, or equivalent combination of education and experience.

Responsibilities

• Plan, concept and execute, in conjunction with Director of Communications & Marketing, all digital and social initiatives across owned, earned and paid media, with a focus on increasing membership, brand awareness and engagement.
• Drives social media initiatives and content across social channels with support from Marketing Associate.
• Explores and identifies emerging social networks, platforms, and new ways to engage and reach targeted members and/or audiences.
• Stays current and assesses industry, email marketing and social media trends, tools, new platforms, innovations, and best practices.
• Manages vendors to effectively execute email marketing campaigns.
• Track, measure and report performance of digital marketing campaigns and initiatives, assessing effectiveness in achieving goals and objectives.
• Use consumer insights, analysis and segmentation to evolve CRM marketing strategy and drive awareness and engagement.
• Develop on-going platform and campaign analysis and reporting to evaluate the effectiveness of digital initiatives.
• Collaborate with internal stakeholders to strengthen the digital marketing strategy and elevate the user experience across website and mobile app.
• Manage digital marketing deliverables, such as: plans, creative deployment and project calendar tracking
• Work with firm to manage and improve Council website; continuously evolve the front-end web experience into a cutting-edge contact point for the philanthropy industry and the back-end to maintain the highest web standards.
• Apply best practices in search engine optimization, security, accessibility, user experience, and web standards.
• Lead external facing mobile strategy; manage the implementation and delivery of mobile applications to support Council events, educational programs, and other approved initiatives.
• Work with firm to assure the security of Council’s sites, to the best of his/her ability, through proactive site monitoring, consistent application of security patches and certificates, and maintaining a current awareness of trending threats and best practices.
• Maintain privacy standards of data on Council external web properties.
• Work with Council staff to enhance and expand all external facing digital platforms not directly owned by the Communications/Marketing team.
• Work with Membership team on database enhancements for the benefit of integrations and external user experience on digital platforms.
• Continuously evaluate Council websites and database to ensure strategic alignment with organization and proper outgoing communication.
• Review existing web content for timeliness and accuracy of information and images.

Skills

CMS

SEO

Web analytics

Email marketing

Social media

CRM marketing

Data storytelling

Project ownership

Content management

Team collaboration

Education

Bachelor's degree

Job description

The Council on Foundations in Washington, DC seeks a Manager of Digital Strategy to lead digital initiatives across advertising, social, email, website and the Council’s mobile app, driving brand awareness and revenue goals.

You will partner with the Director of Communications & Marketing to craft data-driven experiences, optimize CRM, and advance SEO, analytics and web standards while collaborating with internal teams.