Data-Driven Creative Strategist for Brand Campaigns

Metropolitan Transit Authority of Harris County; Houston (TX); On-site; USD 89,000 - 116,000; Full time

Job summary

Metropolitan Transit Authority of Harris County seeks a Creative Strategist to lead development of marketing campaigns for the Communications department. You will shape METRO’s brand voice, translate requirements into strategic marketing plans, and ensure alignment with brand standards across traditional and digital channels.

The role requires seven years of experience in creative strategy with a strong portfolio, proficiency in Adobe Creative Suite, and collaboration with cross-functional

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration or related field (Master’s preferred).
• 7+ years in creative strategy, brand planning, and/or campaign development.
• Strong portfolio showing measurable business impact across multiple channels.

Responsibilities

• Collaborates with cross-functional teams to gather project requirements and create creative briefs.
• Develops strategic approaches for external marketing campaigns based on brand, insights, and research.
• Builds storytelling frameworks informed by brand experience and audience understanding.
• Ensures campaign messaging is strategic, compelling, and aligned with METRO brand guidelines.
• Incorporates department-wide activities into integrated strategies for campaign execution.
• Creates tailored strategies for key audiences including riders, community groups, and the public.
• Presents creative concepts to senior leadership with designers and account managers.
• Leads creative testing with internal teams and vendors to optimize messaging and ROI.
• Supports copy review and proofreading across design projects.
• Stays current with industry trends, accessibility standards, and new technologies.
• Provides excellent customer service to METRO internal and external stakeholders.
• Promotes safety and compliance within all creative activities.

Skills

Creative thinking

Analytical skills

Time management

Communication skills

Education

Bachelor’s degree

Master’s degree

Tools

Adobe Creative Suite

Illustrator

InDesign

Microsoft 365

AI-powered design tools

Job description

Metropolitan Transit Authority of Harris County seeks a Creative Strategist to lead development of marketing campaigns for the Communications department. You will shape METRO’s brand voice, translate requirements into strategic marketing plans, and ensure alignment with brand standards across traditional and digital channels.

The role requires seven years of experience in creative strategy with a strong portfolio, proficiency in Adobe Creative Suite, and collaboration with cross-functional