Data-Driven Brand Associate

Blue Diamond Growers; Sacramento (CA); Hybrid; USD 93,000 - 120,000; Full time

Job summary

Blue Diamond Growers in Sacramento, CA is seeking an Associate Brand Manager to support the development and execution of brand and business strategies that drive sustainable growth. You will work closely with the Brand Manager and cross-functional partners to manage brand initiatives and analyze performance and consumer trends.

This role owns defined projects from concept to launch, develops data-driven recommendations, and helps build capabilities across marketing, sales, and finance.

Qualifications

• Bachelor's degree or equivalent in Marketing, Business Administration or related field.
• Minimum 3 years of relevant experience in brand management, marketing, consumer insights, sales or related consumer-products discipline.
• Strong analytical and problem-solving skills with ability to translate data into recommendations.
• Strong project-management and organizational skills with ability to manage multiple priorities and deadlines.
• Strong written, verbal and presentation skills.
• Strong interpersonal skills and ability to work across functions and partners.

Responsibilities

• Supports development and execution of annual brand plans and marketing initiatives across product, packaging, advertising, media and promotion.
• Manages assigned projects and agency workstreams, coordinating timelines, deliverables, approvals and execution.
• Manages administration and maintenance of brand digital properties and visual assets.
• Analyzes syndicated data, shipments, financial results, consumer research and competitive activity to identify trends, risks and opportunities.
• Develops clear recommendations, business reviews and presentations to support brand decisions.
• Supports innovation, renovation, packaging changes and line extensions from development through commercialization.
• Leads assigned workstreams and coordinates cross-functional teams, stage-gate requirements and launch deliverables.
• Supports preparation of product information, samples, sales materials and other launch requirements.
• Partners with Sales to provide brand, consumer and analytical support for customer opportunities.
• Develops selling stories, presentations and supporting materials for customer sell-in.
• Coordinates delivery of product information, assets, samples and sales materials required to support customer selling.
• Supports P&L analysis, forecasting and marketing budget management.
• Tracks spending and identifies risks, variances and actions in partnership with Finance.
• Supports core brand operations including item setup, product and packaging specifications, pricing information, retailer systems, asset management, regulatory updates and related records.
• Coordinates with internal partners to maintain accurate information and timely execution.
• Builds effective relationships across Marketing, Sales, Finance, Insights, R&D, Operations, Procurement and agency partners.
• Manages multiple priorities, communicates issues and progress clearly, and takes increasing ownership of assigned work with appropriate guidance.
• Influences and gains cooperation from internal and external partners without direct authority.

Skills

Analytical thinking

Project management

Excel

PowerPoint

Presentation skills

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Administration or related field

Tools

Circana

NielsenIQ

Job description

Blue Diamond Growers in Sacramento, CA is seeking an Associate Brand Manager to support the development and execution of brand and business strategies that drive sustainable growth. You will work closely with the Brand Manager and cross-functional partners to manage brand initiatives and analyze performance and consumer trends.

This role owns defined projects from concept to launch, develops data-driven recommendations, and helps build capabilities across marketing, sales, and finance.