Data Analyst, Growth Marketing & Attribution

Curology; San Diego (CA); Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Equity package (RSUs)

Medical, dental, vision

Wellbeing perks

Flexible PTO

Parental leave

Donation matching

Employee resource groups

VIP Curology subscriptions

Job summary

Curology seeks a Data Analyst, Growth Marketing & Attribution to own attribution and incrementality measurement. You will connect channel performance to acquisition economics and reconcile platform data with warehouse truth, reporting to the Analytics Lead on the Data Analytics team.

You will build Tableau dashboards on CAC, CVR, payback, and LTV:CAC by channel and cohort, define metric definitions, surface anomalies, and partner with Growth Marketing on budget and test roadmaps.

Qualifications

• 4+ years in an analytics role
• 2+ years supporting paid acquisition or growth teams
• Advanced SQL with complex joins and window functions
• Tableau dashboards used by business teams
• Experience defining KPIs and performance reporting
• Communicates technical findings to non-technical audiences
• Uses AI as an execution partner to accelerate query drafts and outputs

Responsibilities

• Own first-touch and last-touch attribution end-to-end
• Reconcile platform conversions against warehouse truth
• Build Tableau reporting on CAC, CVR, payback, and LTV:CAC by channel
• Define metric definitions behind acquisition reporting
• Analyze acquisition cohorts for retention, churn, and LTV
• Partner with Growth Marketing on budget allocation and test roadmaps
• Translate marketing questions into scoped analyses

Skills

Marketing attribution

SQL

Tableau

Data analysis

Communication

Tools

Tableau

Snowflake

Redshift

Meta Ads

Google Ads

Job description

About Curology:

Curology's mission is to make effective, personalized skincare accessible. We were founded by dermatologists who believe everyone should have access to skincare products that actually work. Today, our licensed dermatology providers have helped millions of patients across all 50 states make that mission a reality.

We combine expert medical care with personalized prescription formulas and dermatologist-developed skincare essentials to deliver science-backed solutions that meet people where they are. Join us in our mission to transform skin health and enhance lives- one patient at a time.

Mission of the Role:

The mission of the Data Analyst, Growth Marketing & Attribution is to tell Curology where growth is actually coming from - owning the measurement layer that determines how acquisition spend is evaluated and allocated. Reporting to the Analytics Lead, this role sits on the Data Analytics team and serves as the embedded analytics partner to Growth Marketing.

Success depends on building and defending attribution and incrementality measurement that holds up to scrutiny, and on reconciling platform-reported performance against warehouse truth rather than accepting either at face value. The analyst connects channel and campaign performance to acquisition economics, so that spend decisions are made on what each dollar actually returns, not on channel-reported credit.

Essential Functions and Impact Areas:

Attribution & Incrementality Measurement

• Own Curology's first-touch and last-touch attribution models end to end - the logic, the maintenance, and the rationale for how credit is assigned.
• Assess where attributed credit overstates or understates a channel's true contribution, and recommend the test or analysis that would settle it.
• Reconcile platform-reported conversions against warehouse-sourced truth, quantify the gap, and explain what drives it.
• Recommend when attribution modeling answers the question and when it does not - and when an experiment is the only credible read.
• Document model logic, assumptions, and known limitations so results are reproducible and defensible.

Growth Performance Reporting

• Build and maintain Tableau reporting on CAC, CVR, payback period, LTV:CAC, and funnel conversion by channel, campaign, and cohort.
• Define and own the metric definitions behind acquisition reporting so marketing, finance, and leadership work from one set of numbers.
• Deliver recurring performance readouts that lead with the decision implication, not the metric movement.
• Surface spend inefficiency and performance anomalies proactively rather than on request.

Channel & Acquisition Economics

• Analyze acquisition cohorts through retention, churn, and LTV to show which channels deliver subscribers who stay.
• Diagnose funnel performance from impression through subscription and into early retention, isolating where and why drop-off occurs.
• Segment customers and audiences to inform targeting, creative, and budget allocation decisions.

Marketing Partnership & Decision Support

• Partner with Growth Marketing on budget allocation, channel mix, and test roadmap decisions as an embedded analytical voice.
• Translate open-ended marketing questions into scoped analysis with defined success criteria, and push back when the requested output will not answer the decision.
• State findings candidly when the data contradicts a channel narrative or a prevailing assumption about what is working.
• Turn around time-sensitive spend and campaign questions on marketing’s timeline, while stating clearly when a fast read is directional and what a rigorous answer would require.

Required Qualifications:

• 4+ years in an analytics role, including at least 2 years directly supporting paid acquisition, performance marketing, or growth teams.
• Hands-on ownership of marketing attribution - building, maintaining, and defending models, with a working command of the tradeoffs between last-touch, multi-touch, media mix, and experiment-based approaches.
• Working knowledge of paid channel platform data (Meta, Google, TikTok, or similar), its reporting limitations, and how to reconcile it with warehouse data.
• Advanced SQL, including complex joins, window functions, and query optimization against large datasets in a cloud data warehouse (Snowflake, Redshift, or similar).
• Tableau experience building and maintaining production dashboards used by business teams, not one-off visuals.
• Customer behavior analysis across retention, churn, cohort, LTV, and segmentation methods.
• Experience defining KPIs and developing metrics, scorecards, and performance reporting used by business teams and leadership.
• Communicates technical findings to non-technical audiences in both written and live formats.
• Uses AI as an execution partner to accelerate query drafts, design mockups, and polish outputs, while remaining fully capable of producing the work without AI. Corrects AI output and owns the quality of what ships.

Nice-to-Haves:

• Experience in a DTC subscription business.
• Experience measuring marketing impact beyond attributed credit - holdout tests, lift studies, or media mix modeling.
• Experience supporting lifecycle or CRM marketing, including email and SMS campaign measurement.

Location:

• Remote - United States

Benefits & Perks:

• Competitive compensation and equity package (RSUs)
• Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages (critical illness, accident, hospitalization), and 401(k)
• Access to wellbeing perks, including OneMedical, Spring Health, SoFi, and Employee Assistance Program
• Flexible paid time off and holiday policy
• Paid parental leave (birthing and non-birthing parents)
• Employee donation matching program
• Culture Committee and employee resource groups for virtual and in-person connectivity
• Complimentary VIP Subscription to Curology or Agency, plus online retail discount

The estimated base salary range for this role is $120,000 - $150,000 per year, plus a competitive equity package and benefits. Actual compensation will be determined based on several factors, including location, skills, experience, and job-related expertise.

Our Typical Interview Process*:

*Subject to change based on role

• 30 minute Recruiter screen (phone)
• 30-45 minute interview with a Hiring Manager (Google Meet or Zoom)
• 30-45 minute technical assessment, case study, or peer interview(s) (Google Meet or Zoom)
• 30-45 minute final round interview with Hiring Manager or Team Leader (Google Meet or Zoom)

Candidates Using AI:

At Curology, we invest in responsible use of AI tools to help our teams innovate and solve challenges. Please feel free to use AI to:

• Refine and polish your application materials
• Research Curology and the role
• Prepare for your interviews

Please refrain from using AI tools during live interviews, unless our hiring team has instructed you otherwise. (Note: These guidelines do not apply to reasonable accommodations. If you require a reasonable accommodation at any point during our interview process, please notify your recruiter.)

Curology's Operating Principles:

• One Curology, One Team
• Be Candid, Then Commit
• Lead with Curiosity
• Trust but Verify
• Use Peripheral Vision
• Move Quickly, Think Deeply
• Protect Trust at Every Touchpoint

Equal Employment Opportunity: Curology provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, creed, ancestry, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, genetic information, disability status, military or veteran status, or any other characteristic protected by federal, state, or local law.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Curology is committed to creating an inclusive environment where all team members feel welcomed, supported, and empowered to do their best work.

Fair Chance Statement: In accordance with the San Francisco Fair Chance Ordinance and other applicable laws, Curology will consider qualified applicants with arrest and conviction records for employment in a manner consistent with those requirements.

CCPA Notice: As required under the California Consumer Privacy Act (CCPA), applicants residing in California can review our Privacy Notice to California Employees, Contractors and Applicants to learn more about how we collect and use personal information.

Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.