Data Analyst, Digital Marketing

Bayforce; Clearwater (FL); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Bayforce seeks a Senior Digital Analytics & Reporting Analyst to support Digital Marketing and eCommerce through advanced data analysis, reporting, and performance measurement. You will leverage GCP tools to evaluate website and digital channel performance and translate complex data into actionable business insights.

The ideal candidate is analytical, curious, and action-oriented, with the ability to investigate questions, develop reporting solutions, and communicate findings to senior

Qualifications

• Bachelor's degree in MIS, data science, analytics, or related field.
• 2-4 years with GCP tools including Google Analytics, BigQuery, Looker Studio, and Google Sheets.
• SQL expertise with large datasets from relational DBs and data warehouses.
• Experience with Tableau, Power BI, and Python is a plus.
• Strong data mining, data extraction, and coding background.

Responsibilities

• Develop, maintain, and present dashboards for web and digital performance using GCP tools.
• Analyze traffic, quote/order conversions, channel performance, and revenue.
• Monitor KPIs, spot trends, and communicate impact to decision-makers.
• Translate questions into analyses, reports, dashboards, and recommendations.
• Present findings to senior management clearly in reports and dashboards.
• Improve data analysis tools, templates, and methodologies.
• Create new reporting tools to support digital marketing and eCommerce.
• Ensure data quality and reliability of reporting.
• Collaborate with IT to resolve data quality and availability issues.
• Support governance initiatives for digital marketing data.
• Identify opportunities to improve performance through data-driven insights.
• Mentor and train less-senior analytics staff.

Skills

Analytical thinking

Data interpretation

Stakeholder communication

Education

Bachelor's degree in MIS / Data Science / Analytics

Tools

Google Analytics

BigQuery

Looker Studio

Tableau

Power BI

Python

SQL

Snowflake

Redshift

Azure Blob

S3

Job description

Duration: 6 month with high likely hood to extend

Preferred Location: Clearwater, FL - prefers in person, remote if we cannot find talent

Role Description:

We are seeking a Senior Digital Analytics & Reporting Analyst to support the organization’s Digital Marketing and eCommerce initiatives through advanced data analysis, reporting, and performance measurement. This individual will leverage Google Cloud Platform (GCP) tools and other analytics technologies to evaluate website and digital channel performance, identify trends and opportunities, and translate complex data into actionable business insights.

The ideal candidate is highly analytical, curious, and action-oriented, with the ability to independently investigate business questions, develop reporting solutions, and clearly communicate findings to both technical and non-technical stakeholders, including senior leadership.

Key Responsibilities

• Leverage Google Cloud Platform (GCP) tools to develop, maintain, disseminate, and present reports and dashboards related to web and digital performance.
• Analyze key business and website metrics, including customer visits/traffic, quote conversion, order conversion, distribution channel performance, and revenue generation.
• Proactively monitor KPIs and performance trends, identify areas requiring deeper analysis, and communicate the potential business impact to decision-makers.
• Translate stakeholder questions and business needs into actionable analyses, reports, dashboards, and recommendations with minimal supervision.
• Present complex analytical findings to senior management and non-technical audiences in a clear, concise, and compelling manner through written reports and interactive presentations.
• Maintain and continuously improve departmental data analysis tools, reporting templates, methodologies, and analytical techniques.
• Develop new reporting tools and solutions to support evolving Digital Marketing, eCommerce, and business requirements.
• Establish, track, and monitor data quality metrics to ensure reporting used for business decisions is accurate, reliable, comprehensive, and consistent.
• Partner with IT and other technical teams to investigate and resolve data quality issues, reporting deficiencies, and data availability challenges.
• Support management in representing Digital Marketing requirements within enterprise data governance initiatives.
• Identify opportunities to improve website and digital channel performance through data-driven insights and continuous analysis.
• Assist management with mentoring, training, and developing less-senior analytics professionals.

Requirements:

• Bachelor's level Degree in Management Information Systems, Data Science, Analytics, or a closely related field required.
• 2 - 4 years experience working with Google Cloud Platform tools including Google Analytics, BigQuery, Google Data (Looker) Studio, and Google Sheets
• Demonstrated expertise in SQL working with Big Data sourced from both relational databases (SQL Server, Teradata, Oracle etc.) and flat files; experience in Snowflake, Redshift, BigQuery, and Azure Blob, S3 is a plus
• Experience in Tableau, PowerBI, and Python a plus
• Strong working background in Data Mining, Data Extraction, & Coding