Dasher Earnings & Engagement Marketing Manager

DoorDash, Inc.; Los Angeles (CA); On-site; USD 109,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Dental & vision benefits

Paid parental leave

401(k) with company match

Paid time off

Mental health program

Wellness benefits

Commuter benefits

Disability insurance

Family-forming assistance

Job summary

DoorDash is seeking an Associate Marketing Manager, Dasher Engagement, to lead GTM launches for earnings and Habituation features and collaborate with product, marketing, research, and creative teams to build Dasher trust and engagement.

You will execute in‑app messaging, email, and push communications, translate strategy into flawless day‑to‑day campaigns, and track performance using basic metrics with a focus on scalable impact.

Qualifications

• 2-4 years of professional experience in marketing, growth, lifecycle, or a related operating role.
• Comfortable with data — able to pull and interpret basic metrics (Excel/SQL a plus) to gauge whether a campaign or test is working.
• Strong project management instincts: break plan into steps and drive to completion across multiple teams.
• Clear, concise writer who can turn strategy into Dasher-facing copy and briefs for execution.
• Collaborative team player comfortable working across Product, Research, CRM, Brand, and Operations.
• Builder's mentality — excited about tech products impacting millions of Dashers and growing in marketing at DoorDash.

Responsibilities

• Execute go-to-market plans for new and existing Earnings Experience and Habituation features, spanning in‑app messaging, email, push notifications, and other Dasher‑facing comms
• Support marketing experimentation (A/B tests) that build Dasher understanding of pay mechanics and reinforce dashing habits, then translate results into recommendations for what to test next
• Own day‑to‑day execution of campaigns: writing and QAing content, briefing creative, setting up in‑app/CRM sends, and coordinating launch timelines across partner teams
• Partner with Product and Analytics to track adoption, engagement, and satisfaction metrics for earnings and habituation initiatives, flagging opportunities as they emerge
• Support customer research, in partnership with UXR and Audience Insights, to understand Dasher sentiment around pay transparency and engagement, and turn findings into actionable briefs
• Help prepare materials for weekly cross‑functional business reviews with Product, Brand, CRM, and Operations, and track follow‑ups to closure
• Maintain campaign trackers, briefs, and post‑mortems so learnings compound across launches

Skills

Marketing experience

Data analytics

Project management

Writing skills

Team collaboration

Product mindset

Tools

Excel

SQL

Job description

DoorDash is seeking an Associate Marketing Manager, Dasher Engagement, to lead GTM launches for earnings and Habituation features and collaborate with product, marketing, research, and creative teams to build Dasher trust and engagement.

You will execute in‑app messaging, email, and push communications, translate strategy into flawless day‑to‑day campaigns, and track performance using basic metrics with a focus on scalable impact.