D2C Ecommerce Growth Specialist

Russell Stover Chocolates, LLC; Kansas City (MO); On-site; USD 65,000 - 90,000; Full time

Job summary

Russell Stover Chocolates, LLC is seeking a D2C E-Commerce Specialist to grow direct-to-consumer via RussellStover.com. You will launch products, run campaigns, and optimize content for a seamless shopping experience on the Adobe Commerce (Magento) platform.

Work with marketing, UX, analytics, and operations to use data-driven insights, improve engagement, and drive online sales while maintaining accessibility and ADA-compliant practices.

Qualifications

• Bachelor's degree in Business, Marketing, eCommerce, Technology, or a related field.
• 3+ years of experience supporting a Direct-to-Consumer (D2C) eCommerce business, which could include website management, digital merchandising, content management, and digital marketing execution
• Experience with eCommerce platforms such as Adobe Commerce (Magento), Shopify, or similar content management systems; Adobe Commerce (Magento) preferred
• Experience with email, SMS, and CRM marketing platforms (ex: Listrak, Klaviyo, Mailchimp, Selligent, or similar)
• Experience with A/B testing tools & conversion rate optimization methodologies
• Knowledge of SEO best practices and experience implementing them
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment while maintaining a high level of accuracy and attention to detail
• Strong cross-functional collaboration and communication skills with experience partnering across marketing, creative, UX, technology, and operations teams.
• Growth mindset with excitement to learn and be hands-on
• Excellent communication skills and the ability to speak, read, and write English fluently, with or without an accommodation

Responsibilities

• Managing and updating website content, including product information, product page enhancements, sorting rules, filters, banners, promotional assets, and other on-site functionalities, while ensuring consistency and accuracy across the site.
• Deploying and managing email and SMS marketing campaigns using audience segmentation strategies, while ensuring timely and accurate execution of pricing and promotional initiatives.
• Managing on-site SEO initiatives, including metadata creation, category optimization, internal linking strategies, URL management, redirect planning, sitemap maintenance, indexing support, technical SEO audits, and organic traffic performance monitoring.
• Conducting and supporting A/B testing and other optimization initiatives to improve conversion rates and enhance the overall user experience.
• Partnering closely with creative, marketing, operations, UX, and technical teams to align strategies and ensure the timely delivery of content, campaigns, and website enhancements.
• Identifying, troubleshooting, documenting, and supporting the resolution of website functionality and performance issues in partnership with development teams.
• Monitoring website performance, user behavior, and key merchandising KPIs, while leveraging data-driven insights to inform merchandising decisions and optimization opportunities.
• Managing and supporting website accessibility initiatives to ensure compliance with ADA requirements and accessibility best practices.

Skills

Bachelor's degree

3+ years D2C eCommerce

Adobe Commerce (Magento)

Shopify

Email marketing

SMS marketing

CRM platforms

A/B testing

SEO knowledge

Cross-functional collaboration

English communication

Education

Bachelor's degree in Marketing / Ecommerce / related field

Tools

Adobe Commerce

Shopify

Listrak

Klaviyo

Mailchimp

Selligent

A/B testing tools

Job description

Russell Stover Chocolates, LLC is seeking a D2C E-Commerce Specialist to grow direct-to-consumer via RussellStover.com. You will launch products, run campaigns, and optimize content for a seamless shopping experience on the Adobe Commerce (Magento) platform.

Work with marketing, UX, analytics, and operations to use data-driven insights, improve engagement, and drive online sales while maintaining accessibility and ADA-compliant practices.