D2C E‑Commerce Growth Specialist

Russell Stover Chocolates

Kansas City (MO)

On-site

USD 70,000 - 100,000

Full time

2 days ago

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Job summary

Russell Stover Chocolates in Kansas City, MO is seeking a D2C E-Commerce Specialist to grow RussellStover.com. You’ll manage product content, launches, promotions, and customer retention across the Magento platform and related CMS tools.

Work cross-functionally with Marketing, UX, Analytics, and Operations to optimize site performance, SEO, email/SMS campaigns, and accessibility, delivering accurate content and a seamless shopping experience for customers.

Qualifications

Bachelor’s degree in Business, Marketing, eCommerce, Technology, or related field.
3+ years supporting a D2C eCommerce business.
Experience with Adobe Commerce (Magento) or Shopify platforms.
Experience with email, SMS, and CRM platforms (Listrak, Klaviyo, Mailchimp, Selligent or similar).
Experience with A/B testing tools and conversion optimization.
Knowledge of SEO best practices and implementation.
Ability to manage multiple projects in a fast-paced environment.
Strong cross-functional collaboration and communication in English.

Responsibilities

Managing and updating website content, product information, pages, banners, and on-site features with accuracy.
Deploying email and SMS marketing campaigns using segmentation strategies.
Managing on-site SEO, metadata, internal linking, URLs, redirects, sitemap, indexing, audits.
Conducting A/B testing and optimization to improve conversions.
Collaborating with creative, marketing, UX, operations, and tech teams.
Identifying and resolving website functionality and performance issues with development teams.
Monitoring KPIs and driving data-driven merchandising decisions.
Supporting accessibility initiatives to meet ADA requirements.