CX-Driven Digital Marketing Manager

24 Seven Talent; Atlanta (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

A digital marketing agency is seeking a Digital Marketing Manager to lead the optimization of digital customer journeys across web and app platforms. The role focuses on enhancing user experience, aligning marketing goals, and improving engagement. Candidates should have over 5 years in digital marketing with strong analytical skills and proficiency in Google Analytics. The position requires a Bachelor's degree in a related field and a mid-senior level of expertise.

Qualifications

• 5+ years in digital marketing, website/app management, or related roles with demonstrated impact on customer experience and digital performance.
• Highly organized, analytical, and collaborative with proven ability to support cross-functional teams.

Responsibilities

• Act as a key point of contact for marketing and cross-functional teams, aligning digital priorities.
• Enhance digital healthcare platforms by delivering seamless and engaging digital journeys.
• Conduct ongoing QA testing to identify and resolve usability issues.
• Monitor and analyze KPIs for web and app performance to optimize the journey.

Skills

Proficient in Google Analytics

Understanding of user journeys

Strong understanding of SEO

Accessibility and usability principles

Education

Bachelor's degree in Marketing, Digital Media, Communications, or a related field

Job description

A digital marketing agency is seeking a Digital Marketing Manager to lead the optimization of digital customer journeys across web and app platforms. The role focuses on enhancing user experience, aligning marketing goals, and improving engagement. Candidates should have over 5 years in digital marketing with strong analytical skills and proficiency in Google Analytics. The position requires a Bachelor's degree in a related field and a mid-senior level of expertise.