Customer Marketing Manager, General Market

Palm Bay International, Inc.; Tennessee; Remote; USD 85,000 - 120,000; Full time

Job summary

A leading company in the beverage industry is looking for a Customer Marketing Manager to drive trade marketing solutions and collaboration across various departments. The ideal candidate will have a strong background in sales or marketing, with a creative, strategic mindset to increase market share through compelling consumer engagement.

Qualifications

• 5+ years of experience in sales or commercial marketing.
• Beverage Alcohol experience with understanding of different channel dynamics.
• Creative and strategic thinker with ability to translate data into actionable insights.

Responsibilities

• Develop and execute trade marketing programs aligned with brand strategies.
• Serve as strategic link between sales and brand excellence teams.
• Conduct ongoing category and channel analysis to identify trends.

Skills

Sales

Trade Marketing

Data Analysis

Cross-functional Collaboration

Presentation Skills

Project Management

Education

Bachelor's Degree

Job description

Customer Marketing Manager, General Market

If interested in this opportunity, please complete our culture index survey at the link below:

https://surveys.cultureindex.com/s/SZp28aojTX/95988

Position Overview:

• Partner with sales leadership to identify, develop, and execute trade marketing solutions including programs and selling material. Focus on top markets including state / regional chains, ensuring alignment with Palm Bay’s overarching brand strategies and commercial goals.
• This dynamic role serves as a central point of collaboration across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, Distributor Partners.

Responsibilities/Essential Functions:

• Serve as a strategic link between sales leadership and brand excellence team, ensuring toolkits, sales material, and activation guidelines are execution-ready while aligned with national marketing strategies, brand standards, and sales/distributor needs.
• Develop and execute compelling insight driven trade marketing programs that align with brand and customer strategies, delivering strong consumer engagement and high ROI.
• Identify and activate custom promotional material and brand activations that engage consumers, measuring effectiveness through sales data and customer feedback.
• Customer facing selling role developing customized, powerful sales material and presentations, serving as the subject matter expert of Palm Bay brands and marketing programs for state / regional chains.
• Consulted internally on national program development and innovation to ensure successful commercial execution.
• Partner with Business Intelligence to provide general market and distributor sales teams with the tools and resources to drive the business.
• Conduct ongoing category and channel analysis across the omni-channel landscape to identify trends and opportunities for increasing market share.
• Measure and evaluate trade programming initiatives to inform program optimizations and spend efficiency.

Qualifications/Requirements:

• Bachelor’s Degree required
• 5+ years of experience in sales or commercial marketing
• Beverage Alcohol experience including understanding of the different channel dynamics
• Ability to develop strong cross-functional relationships, while navigating and resolving interdepartmental challenges
• Experience with syndicated data analysis and budget management
• Adept at managing multiple priorities and projects in a fast-paced environment
• Enjoys working collaboratively, yet comfortable operating in ambiguity
• Creative, strategic thinker with ability to translate data into actionable insights
• Skilled presenter
• Self-motivated with a sense of urgency
• Anticipated travel up to 25%
• Fully remote position

PBI is an Equal Opportunity Employer