Customer Marketing Manager, General Market

Palm Bay International; Orlando (FL); Remote; USD 60,000 - 120,000; Full time

Job summary

A leading company in the beverage industry seeks a Customer Marketing Manager to drive trade marketing solutions and engage consumers effectively. This role requires a strategic thinker to collaborate across departments, ensuring alignment with brand strategies and delivering high ROI through innovative marketing initiatives. Candidates should possess a Bachelor's Degree and extensive experience in sales and marketing.

Qualifications

• 5+ years of experience in sales or commercial marketing.
• Beverage Alcohol experience including understanding of channel dynamics.
• Self-motivated with a sense of urgency.

Responsibilities

• Partner with sales leadership to execute trade marketing solutions.
• Develop and execute insight-driven trade marketing programs.
• Measure and evaluate trade programming initiatives.

Skills

Data analysis

Cross-functional relationship development

Creative thinking

Presentation skills

Project management

Education

Bachelor's Degree

Job description

Customer Marketing Manager, General Market

Customer Marketing Manager, General Market

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Customer Marketing Manager, General Market

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Position Overview:

• Partner with sales leadership to identify, develop, and execute trade marketing solutions including programs and selling material. Focus on top markets including state / regional chains, ensuring alignment with Palm Bay’s overarching brand strategies and commercial goals.
• This dynamic role serves as a central point of collaboration across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, Distributor Partners.

Responsibilities/Essential Functions:

• Serve as a strategic link between sales leadership and brand excellence team, ensuring toolkits, sales material, and activation guidelines are execution-ready while aligned with national marketing strategies, brand standards, and sales/distributor needs.
• Develop and execute compelling insight driven trade marketing programs that align with brand and customer strategies, delivering strong consumer engagement and high ROI.
• Identify and activate custom promotional material and brand activations that engage consumers, measuring effectiveness through sales data and customer feedback.
• Customer facing selling role developing customized, powerful sales material and presentations, serving as the subject matter expert of Palm Bay brands and marketing programs for state / regional chains.
• Consulted internally on national program development and innovation to ensure successful commercial execution.
• Partner with Business Intelligence to provide general market and distributor sales teams with the tools and resources to drive the business.
• Conduct ongoing category and channel analysis across the omni-channel landscape to identify trends and opportunities for increasing market share.
• Measure and evaluate trade programming initiatives to inform program optimizations and spend efficiency.

Qualifications/Requirements:

• Bachelor’s Degree required
• 5+ years of experience in sales or commercial marketing
• Beverage Alcohol experience including understanding of the different channel dynamics
• Ability to develop strong cross-functional relationships, while navigating and resolving interdepartmental challenges
• Experience with syndicated data analysis and budget management
• Adept at managing multiple priorities and projects in a fast-paced environment
• Enjoys working collaboratively, yet comfortable operating in ambiguity
• Creative, strategic thinker with ability to translate data into actionable insights
• Skilled presenter
• Self-motivated with a sense of urgency
• Anticipated travel up to 25%
• Fully remote position

PBI Is an equal opportunity employer

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Beverage Manufacturing

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