Customer Marketing Manager (Enterprise Healthcare Software)

Authenticx; Indianapolis (IN); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Customer Marketing Manager to spearhead customer advocacy and marketing strategies. This role involves collaborating with various teams to enhance customer experiences and drive growth through impactful campaigns and events. The ideal candidate will have a strong background in B2B marketing, excellent communication skills, and a passion for understanding customer needs. Join a dynamic team that values authenticity and creativity, and enjoy the flexibility of remote work while making a significant impact in the healthcare software industry.

Benefits

Free health insurance options

Comprehensive benefits

401(K)

Unlimited vacation time

Generous paid holidays

Remote working flexibility

Perks at Work membership

Qualifications

• 5+ years of marketing experience in a B2B SaaS environment.
• Strong project management and communication skills are essential.

Responsibilities

• Develop and execute customer marketing strategies for retention and expansion.
• Manage customer events and create impactful marketing content.

Skills

B2B Marketing

Project Management

Communication Skills

Data Analysis

Customer Advocacy

Event Management

Tools

HubSpot

Job description

Customer Marketing Manager (Enterprise Healthcare Software)

Who is Authenticx?
Authenticx is on a mission to help humans understand humans. Our platform is the new standard for humanizing customer interaction data at scale. We do this by channeling our passion and talent into helping health care leaders listen to their conversational data in a way that delivers value to the enterprise.

What we offer our team members:

• A culture based on our core values of Authenticity, Courage and Having Fun
• A collaborative environment that supports your personal and professional development
• Remote/virtual working flexibility
• Free health insurance options
• Comprehensive benefits - medical, vision, dental, life, and disability insurance
• HSA and FSA plans
• 401(K)
• Unlimited vacation time
• Generous paid holidays, sick leave, and parental leave
• Perks at Work membership for discounts on shopping, travel and much more

Job Description
The Customer Marketing Manager will play a key role in developing and executing customer marketing strategies to drive customer advocacy and expansion. This role will work cross-functionally with the Revenue, Customer Success, and Product teams to develop customer marketing campaigns, experiences, and collateral to deliver an exceptional customer experience and drive growth.
Key Responsibilities:

• Develop and execute Authenticx's customer marketing strategy to drive customer retention and expansion.
• Build rapport with customers to increase customer advocacy, tell their stories, and drive revenue opportunities.
• Manage and execute customer events and groups, including our annual summit and Customer Advisory Board, to drive engagement, community, and expansion.
• Develop and execute customer marketing programs through a variety of channels, including email, events, webinars, direct mail, and account-based marketing.
• Identify and leverage Authenticx’s biggest advocates to develop customer referrals, testimonials, and case studies.
• Create impactful customer emails, including automated workflows, to drive adoption, retention, and renewal.
• Collaborate cross-functionally to develop collateral, campaigns, experiences, and for Authenticx’s customer base.
• Track and analyze program performance, effectiveness, and ROI. Use data to inform strategy and next steps.

Qualifications:
Our ideal Customer Marketing Manager will possess the following qualifications:

• 5+ years of marketing experience, ideally in a B2B SaaS environment.
• Willingness and ability to travel to events throughout the US for customer events, including some overnight travel may be required throughout the year.
• Strong project management skills, with the ability to handle multiple initiatives simultaneously and prioritize in a fast-paced environment.
• Excellent written and verbal communication skills, with a proven ability to create impactful marketing content and sales enablement materials.
• Results-oriented marketer proficient in using HubSpot or related CRM to analyze marketing data, metrics, and KPIs to evaluate success and inform decision-making.
• Passion for connecting with and understanding customers.
• Demonstrated experience working cross-functionally with Customer Success, Account Management, Product, and other Marketing teams to drive customer retention and expansion.

Additional Information:

• This is a remote/virtual position. Local team members will have access to our office.
• Remote team members may be expected to travel to Indianapolis approximately 2-4x per year, based on business needs.
• Overnight travel nationwide for conferences, trade shows, business events, or customer on-site visits may be required throughout the year.
• You must reside in the USA and be authorized to legally work in the USA without requiring employment visa sponsorship, now or in the future.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development