Customer Marketing Manager

EngineersOfAI; San Francisco (CA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work environment

Up to four weeks of fully remote work annually

Job summary

EngineersOfAI is searching for a strategic Customer Marketing Manager in San Francisco. This role involves designing scalable customer marketing programs that drive client acquisition and retention, along with crafting compelling customer stories.

In addition to building a robust customer reference program, the ideal candidate will manage customer content development and analyze the performance of marketing initiatives. The position offers a hybrid work environment with flexibility for remote work.

Qualifications

• 5+ years of experience in customer marketing, preferably B2B.
• Proven ability to build relationships with customers and stakeholders.
• Exceptional storytelling and writing skills across multiple formats.

Responsibilities

• Build and maintain a customer reference program.
• Lead development of customer content including case studies and videos.
• Track, analyze, and report on customer marketing performance.

Skills

Storytelling

Relationship building

Organizational skills

Data analysis

Job description

What You’ll Do

Brex is looking for a strategic and creative Customer Marketing Manager to design scalable, efficient customer marketing programs that drive acquisition, retention, and expansion. You will identify and tell powerful customer stories that provide fuel for the Marketing and Sales teams. You’ll build an efficient and effective customer reference program that helps Sales find references to close deals. And you’ll help ensure a high volume of high-performing case studies, customer videos, event panels, and more, as well as manage customer logo rights that help Brex show strong social proof in marketing.

Where you’ll work

This role will be based in our San Francisco office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require a minimum of three coordinated days in the office per week, Monday, Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work!

Responsibilities

• Build and maintain a customer reference program with a robust roster of customer references who can support reference calls with prospects
• Identify strategic customer advocates and lead development of customer content, including case studies, videos, panel participation, and testimonials
• Maintain a scalable library of customer proof points that support PR and thought leadership programs, campaigns, executive storytelling, and global industry events
• Lead content development for customer speaker presentations for major events, webinars, and conferences, from sourcing speakers to speaker prep and execution
• Track, analyze, and report on the performance of customer marketing campaigns and programs
• Manage customer logo rights approvals and upkeep a database of approved logos for use in marketing and sales collateral
• Serve as a trusted advisor to cross-functional stakeholders on how to leverage customer content and references for maximum impact

Requirements

• 5+ years of experience in customer marketing (B2B experience preferred; finance or tech a plus)
• Proven ability to build trusted relationships with customers and cross-functional stakeholders, including sales enablement and customer success teams
• Exceptional storytelling and writing skills across multiple formats and channels
• Strong organizational skills with the ability to manage multiple programs simultaneously
• Data-driven mindset with experience measuring engagement and program impact
• Strong understanding of the customer lifecycle and the role customer marketing plays across acquisition, expansion, and retention