Customer Marketing Manager

EngineersOfAI; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Up to four weeks fully remote work per year

Job summary

EngineersOfAI in New York City is seeking a strategic Customer Marketing Manager to design and implement customer marketing programs that drive acquisition, retention, and expansion. You will identify and tell compelling customer stories to support marketing and sales.

This hybrid role requires a minimum of three days in the office weekly, with up to four weeks of fully remote work available. Ideal candidates will have over 5 years of customer marketing experience and exceptional storytelling skills.

Qualifications

• 5+ years of experience in customer marketing, preferably in B2B.
• Proven ability to build trusted relationships with customers.
• Exceptional storytelling and writing skills across multiple formats.

Responsibilities

• Build and maintain a customer reference program.
• Identify strategic customer advocates and lead content development.
• Track and analyze performance of customer marketing campaigns.

Skills

Customer relationship building

Storytelling

Organizational skills

Data-driven mindset

Job description

Marketing at Brex

Marketing tells the story of Brex to the world. From acquisition to activation, we translate product value into business results. Our team spans Revenue, Product, and Brand Marketing, and works closely with nearly every function at Brex. We move fast, experiment often, and think deeply about customer behavior. If you want your creativity to drive growth and shape perception, this is the place.

What You’ll Do

Brex is looking for a strategic and creative Customer Marketing Manager to design scalable, efficient customer marketing programs that drive acquisition, retention, and expansion. You will identify and tell powerful customer stories that provide fuel for the Marketing and Sales teams. You’ll build an efficient and effective customer reference program that helps Sales find references to close deals. And you’ll help ensure a high volume of high-performing case studies, customer videos, event panels, and more, as well as manage customer logo rights that help Brex show strong social proof in marketing.

Where you'll work

This role will be based in our New York City office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require a minimum of three coordinated days in the office per week, Monday, Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work!

Responsibilities

• Build and maintain a customer reference program with a robust roster of customer references who can support reference calls with prospects
• Identify strategic customer advocates and lead development of customer content, including case studies, videos, panel participation, and testimonials
• Maintain a scalable library of customer proof points that support PR and thought leadership programs, campaigns, executive storytelling, and global industry events
• Lead content development for customer speaker presentations for major events, webinars, and conferences, from sourcing speakers to speaker prep and execution
• Track, analyze, and report on the performance of customer marketing campaigns and programs
• Manage customer logo rights approvals and upkeep a database of approved logos for use in marketing and sales collateral
• Serve as a trusted advisor to cross-functional stakeholders on how to leverage customer content and references for maximum impact

Requirements

• 5+ years of experience in customer marketing (B2B experience preferred; finance or tech a plus)
• Proven ability to build trusted relationships with customers and cross-functional stakeholders, including sales enablement and customer success teams
• Exceptional storytelling and writing skills across multiple formats and channels
• Strong organizational skills with the ability to manage multiple programs simultaneously
• Data-driven mindset with experience measuring engagement and program impact
• Strong understanding of the customer lifecycle and the role customer marketing plays across acquisition, expansion, and retention