Customer Marketing Manager

SRM; Connecticut; Remote; USD 71,000 - 121,000; Full time

Job summary

A leading company is seeking a Customer Marketing Manager to develop and execute customer-centric marketing strategies. This remote role involves collaboration with teams to create impactful campaigns, focusing on customer engagement and retention. Ideal candidates have a strong marketing background with experience in B2B environments.

Benefits

Health Insurance

401k

Paid Time Off

Bonuses

Qualifications

• At least 6 years of marketing experience, including 2 years in B2B environments.
• Experience in SaaS is preferred but not required.

Responsibilities

• Develop and manage customer retention programs.
• Lead content marketing efforts including webinars and events.
• Monitor and report on campaign KPIs.

Skills

Communication

CRM

Project Management

Education

Bachelor's Degree in marketing

Bachelor's Degree in communications

Bachelor's Degree in sales

Bachelor's Degree in business administration

Tools

Salesforce

Pardot

Job description

6 days ago Be among the first 25 applicants

Customer Marketing Manager

REMOTE USA

Summary:

This job description outlines the role of a Customer Marketing Manager, focusing on developing and executing customer-centric marketing strategies to enhance engagement, retention, and growth. The role involves collaboration with cross-functional teams to create impactful marketing campaigns.

Primary Functions and Responsibilities:

• Develop and manage customer retention programs to secure revenue and enhance customer satisfaction.
• Manage client communications regarding company news and product updates.
• Create marketing campaigns to support upsell initiatives.
• Lead content marketing efforts including webinars, events, incentives, and thought leadership.
• Develop case studies and secure client speakers to showcase customer success stories.
• Design account-based marketing strategies for enterprise clients.
• Collaborate with digital marketing, product marketing, sales, and delivery teams to meet objectives.
• Monitor and report on campaign KPIs and progress toward goals.
• Support corporate initiatives and analyze customer data for opportunities.
• Stay updated on industry trends in customer marketing.

Qualifications and Requirements:

We are committed to diversity and equal opportunity employment. Candidates should have:

• Bachelor's Degree in marketing, communications, sales, business administration, or related fields.
• At least 6 years of marketing experience, including 2 years in B2B environments.
• Experience in SaaS is preferred but not required.
• Strong communication, CRM (Salesforce), marketing automation (Pardot preferred), and project management skills.
• Ability to motivate teams and manage multiple projects.

Additional Information:

Salary range: $71,400 - $120,750, with comprehensive benefits including health insurance, 401k, paid time off, and bonuses. The role may require travel up to 10%, and flexible working arrangements may be necessary.