Customer Marketing Manager

SRM; Alabama; Remote; USD 71,000 - 121,000; Full time

Job summary

A leading company in the marketing sector is seeking a Customer Marketing Manager to develop and execute customer-centric strategies. This role involves collaboration with cross-functional teams to enhance engagement and retention through innovative marketing campaigns. The ideal candidate will have a strong marketing background and excellent communication skills, with a focus on B2B environments.

Benefits

Medical

Dental

Vision

401k

Paid Time Off

Bonuses

Qualifications

• 6+ years of marketing experience in a corporate or agency setting.
• 2+ years in a B2B environment.

Responsibilities

• Develop and implement customer retention programs.
• Manage client communications regarding company news.
• Lead content marketing initiatives such as webinars.

Skills

Communication

CRM

Project Management

Education

Bachelor's Degree in marketing

Bachelor's Degree in communications

Bachelor's Degree in sales

Bachelor's Degree in business administration

Tools

Salesforce

Pardot

Job description

Customer Marketing Manager

Remote USA

Summary:

This role focuses on Customer Marketing duties within the overall Marketing Program Manager position. You will be responsible for developing and executing customer-centric marketing strategies that drive engagement, retention, and growth. Collaboration with cross-functional teams to create compelling campaigns is essential.

Primary Functions and Responsibilities:

• Develop and implement customer retention programs to secure revenue and enhance customer satisfaction.
• Manage client communications regarding company news and product updates.
• Create marketing campaigns to support upsell initiatives.
• Lead content marketing initiatives such as webinars, events, promotional incentives, and thought leadership.
• Develop case studies, secure client speakers, and craft stories to showcase client success.
• Design multi-faceted account-based marketing strategies for enterprise clients.
• Collaborate with digital marketers, product marketing, sales, and management to meet objectives.
• Monitor and report on campaign KPIs and progress toward goals.
• Support corporate initiatives and analyze customer data for improvement opportunities.
• Stay informed on industry trends in customer marketing.

Qualifications and Requirements:

We are committed to equal employment opportunity and a discrimination-free environment. All decisions are based on business needs and individual qualifications.

• Bachelor's Degree in marketing, communications, sales, business administration, or related field.
• 6+ years of marketing experience in a corporate or agency setting.
• 2+ years in a B2B environment.
• SaaS experience preferred but not required.
• Strong communication, CRM (Salesforce), marketing automation (Pardot), and project management skills.
• Ability to motivate others and manage multiple projects.

Additional Information:

Salary range: $71,400 - $120,750, based on experience and qualifications. Benefits include medical, dental, vision, 401k, paid time off, and bonuses.

Work Environment and Physical Activities:

• Full-time, 40 hours/week.
• Ergonomic workspace, proper lighting, internet access.
• May require early morning or evening meetings, occasional travel up to 10%.
• Physical activities include sitting, using hands, viewing screens, and occasional lifting up to 10 pounds.