Customer Marketing Analyst, CSP

mars; United States; Sur place; USD 70 000 - 110 000; Plein temps

Résumé du poste

Mars is seeking a Trade Promotion Analytics professional to support customer investment strategy by evaluating promotion tactics and building optimization recommendations. You will leverage shopper/consumer insights on price and promotions to deliver selling stories for optimization across customers and channels in the U.S.

You will collaborate with Trade Promotion Managers and Sales Directors, perform complex analyses, and translate insights into actionable opportunities to improve revenue and

Qualifications

• Must possess business degree or equivalent.
• Experience in FMCG or consumer goods environment preferred.
• Strong ability to turn insights into opportunities and actionable plans.
• Proficient with data tools and visualization software (Excel, Power BI, Tableau).

Responsabilités

• Identify and evaluate promotion optimization opportunities.
• Partner with Trade Promotion Managers and Team Lead to drive profitable sales and share growth across the U.S. for assigned channel.
• Execute analyses to support channel- and customer-level promotional strategies achieving sales, share and profitability goals.
• Facilitate strategic conversations with Sales Directors and retailers to evaluate tradeoffs and commercialize opportunities.

Connaissances

Data interpretation

Cross-functional teamwork

Insight translation

Travel readiness

Formation

Bachelor’s degree in Business/Economics/Administration or equivalent

Outils

Excel

PowerPoint

Tableau

Power BI

SAP

Description du poste

Job Description:

This role is responsible for the execution of customer investment strategy through the evaluation of trade promotion tactics and building optimization recommendations.

This role will leverage existing shopper/consumer insights on price & promotions assigned per customer/channel to deliver selling stories for optimization activities.

The purpose for this position is to support our stakeholders on gaining better understanding on how they invest today and where they need to shift investments tomorrow in order to deliver better revenue for customers, consumers, and the business.

What are we looking for?

• Professional Degree in Business, Economics, Administration or equivalent.
• 1+Years professional experience working with leading multi- functional teams for Fast Moving Consumer Good Industries
• Familiarity with customer base and working knowledge of retail merchandising and in store execution tactics is a nice to have.
• Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances
• Must be skilled with turning insights into opportunities & translating them into actionable.
• Technical knowledge skills (e.g., Excel, PowerPoint, Tableau, Power BI, SAP knowledge would be a nice to have).
• Availability to travel 20% of time is needed.

What will be your key responsibilities?

• Identify and evaluate promotion optimization opportunities
• Partner with Trade Promotion Managers and Team Lead, to drive profitable sales and share growth across the U.S. for assigned channel
• Execute complex and comprehensive analyses to support the development of channel-level and customer-level promotional strategies that achieve sales, share, and profitability objectives
• facilitate strategic conversations with internal Sales Directors and retailers (including customer reviews and top to top meetings) to evaluate tradeoffs and commercialize opportunities

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles.

Join a purpose driven company, where we're striving to build the world we want tomorrow, today.

A strong focus on learning and development support from day one, including access to our in-house Mars University.

An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range listed is applicable to IL:USD 0.00 - USD 0.00