Customer Lifecycle Expansion Program Manager

UKG; Lowell (MA); On-site; USD 78,000 - 114,000; Full time

Job summary

A leading software company is seeking a Customer Lifecycle Expansion Program Manager to develop and implement marketing programs aimed at enhancing customer engagement. This strategic role demands strong analytical skills and a customer-centric approach, working collaboratively within a dynamic marketing team to create impactful customer experiences.

Benefits

Wellness programs

Tuition reimbursement

Customizable expense reimbursement program

Inclusive culture

Qualifications

• 5 years proven experience in marketing program management.
• Strong analytical skills with data interpretation ability.
• Excellent communication and interpersonal skills.

Responsibilities

• Design and implement comprehensive marketing programs.
• Analyze customer data to identify upsell opportunities.
• Collaborate with sales and product management for alignment.

Skills

Analytical Skills

Customer Centricity

Collaboration

Strategic Thinking

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

Marketing Automation Tools

CRM Systems

Job description

Customer Lifecycle Expansion Program Manager

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Customer Lifecycle Expansion Program Manager

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Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.

Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you’re passionate about our purpose — people —then we can’t wait to support whatever gives you purpose. We’re united by purpose, inspired by you.

About the team: At UKG, we believe exceptional customer experiences are the foundation of long-term success. Our Customer Lifecycle Marketing team is on a mission to wow customers at scale—ensuring they feel informed, empowered, and inspired to get the most from their solutions. We serve as the connective tissue between what Marketing and Sales promises and what it takes to deliver that experience. If you're a strategic thinker, passionate about the customer journey, and a collaborative marketer who thrives on creating impact and building customer love, this is the team for you.

Position Overview:The Customer Lifecycle Marketing team is seeking a dynamic and strategic Expansion Marketing Program Manager to join our marketing team. This role is pivotal in creating programs uncovering opportunities for existing customers to add additional products and services. Through understanding how each customer persona leverages their solutions, the Expansion Marketing Program Manager will identify usage behaviors that indicate likely cross sell and upsell opportunities. The ideal candidate will have a strong background in marketing strategy, customer centricity, and data-driven

Key Responsibilities

• Program Development:Design and implement comprehensive cross-sell and up-sell marketing programs that align with UKG’s business objectives and customer needs.
• Customer Insights:Analyze customer data and behavior to identify opportunities for cross-selling and up-selling, leveraging insights to tailor marketing strategies.
• Campaign Management:Partner with Field/Demand team to develop and optimize marketing campaigns across various channels (email, social media, webinars, etc.) to promote additional products and services to existing customers.
• Collaboration:Work closely with sales, product management, and customer success teams to ensure alignment and integration of cross-sell and up-sell initiatives.
• Performance Tracking:Establish KPIs and metrics to measure the effectiveness of marketing programs, providing regular reports and insights to stakeholders.
• Content Creation:Collaborate with the content team to develop compelling marketing materials that effectively communicate the value of additional products and services.
• Customer Engagement:Foster strong relationships with existing customers, understanding their needs and challenges to offer tailored solutions that enhance their experience with UKG.
• Market Research:Stay informed about industry trends, competitor strategies, and emerging technologies to continuously refine and improve marketing programs.
  
  

Basic Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 5 years proven experience in marketing program management, with a focus on customer retention and churn reduction.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  
  

Preferred Qualifications

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficiency in marketing automation tools and CRM systems.
• Creative thinker with the ability to develop innovative marketing strategies.
• Results-oriented with a track record of achieving revenue growth through strategic marketing initiatives.
  
  

Where we’re going

UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it’s our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow!

Equal Opportunity Employer

UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.

View The EEO Know Your Rights poster

UKG participates in E-Verify. View the E-Verify posters here .

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [e-mail] .

The pay range for this position is $78,800.00 to $113,300.00 USD, however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for a short-term incentive and a long-term incentive as part of total compensation. Information about UKG’s comprehensive benefits can be reviewed on our careers site at https://www.ukg.com/careers

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Project Management and Information Technology

• Industries

  Computer Hardware Manufacturing, Software Development, and IT Services and IT Consulting

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