Customer Insights Manager

Dollar Tree Stores; Chesapeake (VA); On-site; USD 126,000 - 138,000; Full time

Benefits offered by this job

Retirement plans with matching

PerkSpot employee discount

Job summary

Dollar Tree Stores seeks a Manager of Customer Insights & Analytics to lead a team of data analysts delivering customer, category, and performance insights that drive enterprise merchandising and marketing strategies. You will leverage Nielsen, Circana, Numerator, and internal data to uncover whitespace opportunities and accelerate growth.

You will guide strategic insights, oversee budgeting, and partner with merchandising and marketing to embed data into campaign planning and decision making.

Qualifications

• 3+ years of experience in customer insights, analytics, or data analysis across brands or retailers.
• 2+ years of leadership experience with ability to develop and retain high‑performing teams.
• Expertise in merchandising and marketing data, including hands‑on experience with syndicated data partners and retailer‑facing dashboards.
• Strong analytical capabilities with ability to synthesize large, complex data sets into logical conclusions and actionable recommendations.
• Proven ability to collaborate across merchandising, marketing, and assortment planning.

Responsibilities

• Develop an annual data and analysis calendar with cross‑functional partners to address known business needs.
• Serve as a strategic thought partner to translate complex data into clear, actionable decisions.
• Lead quarterly customer qualitative research to deepen understanding and inform strategies.
• Lead annual marketing mix modeling and brand health measurement initiatives in partnership with external tools.
• Lead, coach, and develop a team of 2–3 direct analyst reports and manage priorities and budgets.

Skills

Customer analytics

Leadership

Cross-functional collaboration

Data storytelling

Syndicated data

Education

MBA or advanced degree

Tools

Nielsen

Circana

Numerator

Big Chalk

Job description

Manager of Customer Insights & Analytics

Your passion for data and problem‑solving, customer insights, strategic thinking, and analytical rigor make you a great fit for our Manager of Customer Insights & Analytics position. Join our dynamic team today and find a rewarding career with a company that values you and all you bring to the table.

About Your Role

As a Manager of Customer Insights & Analytics at Dollar Tree’s corporate office, you’ll lead a team of high‑performing data analysts to deliver customer, category, and performance insights that drive enterprise merchandising and marketing strategies. With your leadership, the organization will leverage relevant data and insights to uncover whitespace opportunities, improve full‑funnel marketing effectiveness, deepen customer understanding, and accelerate business growth. Your day‑to‑day job duties include, but are not limited to, the following:

Strategic Leadership & Business Partnership

• Develop an annual data and analysis calendar and process with cross‑functional partners to proactively address known business needs while maintaining agility for ad hoc leadership requests.
• Serve as a strategic thought partner to cross‑functional partners, translating complex data and insights into clear, actionable decisions.
• Help uncover enterprise‑wide insights for quarterly deep dives, board of director updates, category performance reviews, voice‑of‑the‑customer initiatives, and monthly customer sentiment reporting.
• Leverage deep business and customer knowledge to recommend strategies that drive incremental trips, sales, and long‑term growth.
• Set analyst team weekly priorities to focus effort and maximize data and insights for decision‑making needed to accelerate business growth.
• Own the overall monthly and annual budgeting process to ensure sufficient funds for merchandising and marketing data and insights needs.
• Leverage syndicated data sources such as Nielsen, Circana, and Numerator, along with internal data and qualitative research, to uncover actionable insights that drive category growth and customer relevance.
• Proactively provide key merchandising partners with data and insights to inform decisions across key retail categories, including white‑space assortment opportunities.
• Own the creation and automation of daily and weekly reporting tools to support decision‑making.
• Help lead all external data and analytics supplier relationships, including Nielsen, Numerator, Circana, 1010, Epsilon, and Big Chalk.
• Help manage supplier contracts, work plans, and deliverables to ensure contractual obligations are met and value is maximized.
• Champion the development and use of automated tools and dashboards to streamline data and insights delivery.
• Routinely help provide the CMO and Director with relevant information to update and inform senior leaders in preparation for earnings calls, board meetings, and investor days.
• Stay current on insights and analytics industry trends and proactively evaluate new data sources and tools to enhance enterprise knowledge and capabilities.

Customer & Marketing Insights

• Lead the continuous development and optimization of our customer segmentation strategy to drive personalized marketing and improve customer engagement, collaborating with marketing to embed insights into campaign planning, messaging, and audience targeting.
• Lead quarterly customer qualitative research to deepen customer understanding and inform merchandising and marketing strategies.
• Lead annual marketing mix modeling and brand health measurement initiatives in partnership with Big Chalk.
• Improve marketing effectiveness through actionable insights derived from syndicated data, internal analytics, and customer research.
• Lead, coach, and develop a team of 2–3 direct analyst reports, fostering a culture of curiosity, collaboration, innovation, rigor, and continuous improvement.
• Ensure all insights requests are delivered on time and within the approved annual budget, including monthly budget tracking and reporting.
• Establish a regular cadence of training and insight sharing to elevate data literacy across the broader organization.

Your Required Skills and Experience

• Minimum of 3+ years of experience in customer insights, analytics, or data analysis across brands or retailers.
• 2+ years of leadership experience with the ability to develop and retain high‑performing teams.
• Expertise in merchandising and marketing data, including hands‑on experience with syndicated data partners and retailer‑facing dashboards.
• Strong analytical capabilities with the ability to synthesize large, complex data sets into logical conclusions and actionable recommendations.
• Proven ability to collaborate effectively across functions, including merchandising, marketing, and assortment planning.
• Experience managing external suppliers and agency partners with an ownership mindset to drive innovation and incremental value.
• Excellent verbal and written communication skills at all levels of the organization.
• Demonstrated ability to build strong partnerships, manage expectations, and communicate insights clearly across the enterprise.
• Previous managerial experience to include performance reviews and employee development.
• Experience managing concurrent projects and setting annual goals for the team.
• Track record of sound judgment and strong leadership.

Preferred Requirements

• MBA or advanced degree.
• Experience supporting both retail merchandising and full‑funnel marketing analytics.
• Demonstrated passion for staying current with insights, analytics, and data innovation trends.

Your Perks and Benefits

We offer a wide variety of rewards to support your health, wealth, and mental well‑being. In addition to medical, pharmacy, dental, and vision insurance, we offer:

• Retirement plans with matching contribution.
• Access to PerkSpot, an employee discount platform for goods and services.

Start Rate = $126,000–138,000 based on experience plus 20% bonus and equity.

The company offers Health, Dental, & Vision, a flexible spending account, life and disability insurance benefits, a 401k plan, PTO, paid holidays annually, and an employee stock purchase plan.

Who We Are

At Dollar Tree, we make a difference in the lives of our customers every day by exceeding their expectations and delivering value – it’s what our business is built on.

Our associates play an important role in this commitment by embracing change and showing up for their teams and their communities.

We see an exciting path forward as our company continues to grow and transform – and we know that this path starts with you.

Join our team today and discover The Value of You.

Dollar Tree is an Equal Opportunity Employer committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities.

This job specification should not be construed to imply that these requirements are the exclusive standards of the position. This is not to be considered a complete list of job duties, which appear in the job description for this position, and which may be amended from time to time at the discretion of Dollar Tree. Incumbents will follow any other instructions and perform any other related duties as may be required by their supervisor.

Please note, this job description is not a contract of employment and may be modified to meet evolving business needs. Employment at Dollar Tree, meaning that either the employee or the company may terminate the employment relationship at any time, with or without cause or notice.