Customer Insights Analyst

Primerica; United States; Hybrid; USD 80,000 - 115,000; Full time

Benefits offered by this job

Day one health insurance

401(k) Plan with employer match

Vacation, sick, holiday time off

Life and disability insurance

Flexible Spending Account & Health SAV

Tuition reimbursement

Job summary

Primerica is seeking a Customer Research & Insights Analyst in Duluth, GA, to design research projects, analyze data, and deliver actionable insights that guide action and investment. The role supports growth of enterprise research and improves both field representative and client experiences.

This hybrid position requires collaboration with leadership, design and manage external partners, and strong storytelling to connect insights across multiple data sources.

Qualifications

• Education: Bachelor's degree in Research, Data & Analytics, Customer Experience or related field.
• Experience: 10+ years in business, math, finance, statistics, market research or related field; advanced degree preferred.
• Experience with customer experience or marketing research and qualitative/quantitative methods.
• Experience with Qualtrics platform highly desired.

Responsibilities

• Plan and design research projects with stakeholders to scope activities.
• Gather insights and tie them to business outcomes.
• Leverage data sources to create a cohesive view of customer experience.
• Manage external research partners and panels.
• Design surveys for field representatives, clients, and employees.
• Improve research methodologies, processes and deliverables.
• Prioritize research activities and report insights to leadership.
• Balance statistical analysis with timely, actionable insights.
• Build self‑service insights dashboards (Qualtrics preferred).
• Identify new research opportunities addressing customer pain points.

Skills

Research design

Data analysis

Storytelling

Stakeholder communication

Education

Bachelor's degree in Research/Analytics

Tools

Qualtrics

Job description

Join Our Team In 2025, USA Today recognized Primerica as a Top Workplace USA for the fifth year in a row, and Newsweek named Primerica one of America’s Greatest Workplaces for Diversity for the second consecutive year. In 2024, the Atlanta Journal-Constitution named Primerica as a Top Workplace for the eleventh consecutive year, and Forbes recognized Primerica as one of America’s Best Employers for Women for the fifth year in a row. In addition, for the tenth time Primerica has been voted a Best Employer by Gwinnett Magazine. Primerica is a great place to work! Join our team to experience what it’s like to work at “one of the best places to work in the metro Atlanta”.

About this Position

The Customer Research & Insights Analyst plans research projects, designs surveys, performs data analysis, creates dashboards and draws actionable insights from qualitative and quantitative data - effectively pulling them together to tell a story that helps to guide action and investment. Helps grow and expand the enterprise research functionality to strategically advance how we measure and improve both the field representative and client experiences.

Hybrid role 2 days in the office, 3 days remote

Location: Duluth, GA

Salary range between $80K - $115K Annually

Responsibilities & Qualifications

• Plan and design research projects - Partner with key stakeholders and leadership to properly scope research activities, that may include surveys, research panel exercises, interview guides, etc.
• Ensure insights are gathered in an objective manner and tied to business outcomes.
• Leverage existing customer data sources and identify and implement additional data sources to drive toward an aligned, cohesive and comprehensive view of the customer experience.
• Manage external research partners, including partnering with them on research panel recruitment parameters and quotes, as well as manage the individual research efforts that flow through this alternative.
• Design, develop and analyze surveys designed for different target audiences including field representatives, clients, and employees.
• Improve the effectiveness and efficiency of research and analysis methodologies, processes, and deliverables to ensure optimization.
• Manage the day-to-day research portfolio of work and work with management to prioritize and sequence research activities.
• Perform analysis and reporting - Balance the hands‑on statistical data analysis with the need to provide timely, actionable insights to stakeholders and leadership across the organization.
• Complete complex data analysis and find ways to properly connect data, as applicable, from various sources.
• Ability to build self‑service insights dashboards (preferably in Qualtrics) and cultivate independent usage of these resources.
• Identify and scan secondary sources of research (i.e. open‑ended comments, social media, industry reports, etc.) that may complement or add to internal research insights.
• Adept at storytelling and weaving insights into a cohesive and thought‑provoking report‑out.
• Flexibility in reporting insights and looking at the data in different ways to answer stakeholder questions.
• Drive adoption of research insights - Partner with business units and leadership to understand how to support and grow the company’s specific business model and top priorities by providing valuable, actionable and timely insights.
• Partner with Strategy and other centers of excellence to ensure insights are utilized, where appropriate, and roadmaps align to priority efforts.
• Collaborate to present a comprehensive picture of the customer’s experience based on both primary research and qualitative analytics.
• Represent internal research insights and findings in cross‑functional projects and committees – constantly striving to connect insights that improve the customer experience.
• Utilize findings and cross‑functional relationships to proactively identify new research opportunities that addresses customer pain points.
• Drive adoption of research insights.
• Each team member is expected to be aware of risk within their functional area. This includes observing all policies, procedures, laws, regulations and risk limits specific to their role. Additionally, they should raise and report known or suspected violations to the appropriate Company authority in a timely fashion.
• Performs other related duties as required.

Supervisory Responsibilities

Provides training, guidance or mentoring to team members; no formal supervisory responsibilities.

Required Minimum Qualifications

• Education: Bachelor's degree or equivalent experience in Research, Data & Analytics, Customer Experience or related field.
• Experience: 10+ years Bachelor's degree in business, math, finance, statistics, market research, sociology, psychology and/or related field or work experience; advance degree preferred.
• Background in customer experience research, marketing research, or similar field.
• Understand and have applied qualitative and quantitative research methodologies across projects.
• Working with a comprehensive customer feedback platform from information gathering through insight reporting and closed‑loop follow up (Qualtrics experience specifically is highly desired).
• Managing an external research vendor or research panel.

Preferred Education, Experience, Certifications, Knowledge, Skills & Abilities

• Certifications or Licenses Required Knowledge, Skills & Abilities.
• Ability to communicate ideas and analysis results effectively, both verbally and in writing, to both technical and non‑technical audiences.
• Work well within a co‑located, collaborative team as well as independently with various levels of guidance and support.
• Work directly with business stakeholders and leadership.
• Proven ability to learn quickly.
• Strongly developed skills in analysis and problem solving.
• Gather and analyze customer satisfaction data.
• Knowledgeable in survey methodologies.
• Highly tuned deductive reasoning skills.
• Exceptional critical thinking skills.

Physical Requirements and Work Environment

The physical requirements and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to qualified individuals with known disabilities, unless doing so would result in an undue hardship to the business or create a direct threat to workplace safety, in order to perform the essential functions of their jobs. Regular office environment. May sit for long periods of time. Talk and hear regularly. Use of hands for keyboard, reaching and/or grasping. Ability to see objects up close or at a distance, use peripheral vision, identify basic colors. Required to work overtime on a regular basis. Weight/Lift Requirement - No lifting required. Lift/Carry Frequency - No lifting required. Travel not required. Driver's license not required.

Disclaimer

The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may be changed at management's discretion based on business needs.

Primerica is an Equal Opportunity Employer supporting diversity in the workplace. Hybrid role 2 days in the office, 3 days remote Location: Duluth, GA FLSA status: This position is exempt (not eligible for overtime pay): Yes

Our Benefits

• Day one health, dental, and vision insurance
• 401(k) Plan with competitive employer match
• Vacation, sick, holiday and volunteer time off
• Life and disability insurance
• Flexible Spending Account & Health Savings Account
• Professional development Tuition reimbursement
• Company-sponsored social and philanthropy events

Primerica is an equal opportunity employer supporting diversity in the workplace. We provide equal opportunity to all qualified individuals regardless of race, sex, color, religious creed, religion, national origin, citizenship status, age, disability, pregnancy, ancestry, military service or veteran status, genetic or carrier status, marital status, sexual orientation, or any classification protected by applicable federal, state or local laws. At Primerica, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.

Primerica is a leading provider of financial products and services to middle‑income families in the U.S. and Canada. Since 1977, Primerica has helped millions of middle‑income households protect their families and save for the future. We insure over 5.5 million lives and have approximately 3.0 million client investment accounts. Headquartered in metro Atlanta, Primerica is a Fortune 1000 company with over 2,800 employees located in the U.S. and Canada. Our employees are an integral part of achieving Primerica’s mission in creating more financially independent families and supporting over 151,000 licensed financial representatives across the U.S. and Canada. The Company’s competitive salaries, award‑winning benefits packages, and employee recognition programs are just a few of the reasons the average employee tenure is 13 years.

Awards and Recognitions

• Newsweek’s America’s Greatest Workplaces USA
• USA Today’s Top Workplaces
• USA Atlanta Journal-Constitution’s Top Workplaces
• Forbes America’s Best Insurance Companies #1 Most Trusted Life Insurance Company by Investor’s Business Daily #3 Most Trusted Financial Company by Investor’s Business Daily
• Our stock is traded on The New York Stock Exchange under the symbol “PRI.”

www.primerica.com PRIMERICA CAREERS