Customer Engagement & Journeys Manager

Evergy; Kansas City (MO); Hybrid; USD 67.000 - 113.000; Vollzeit

Benefits dieser Stelle

Hybrid work environment

Zusammenfassung

Evergy in Kansas City, MO is seeking a Customer Marketing Manager II or Sr. to lead customer engagement strategies across segments and journeys, translating energy programs into clear education and communications.

You will collaborate across teams, optimize campaigns with analytics, and drive measurable improvements in customer understanding, engagement and outcomes. Hybrid work model, standard business hours.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Journalism or related discipline.
• 3-5 years (II) 6-10 years (SR) experience within a corporate marketing department or at a marketing/communications agency.

Aufgaben

• Develop customer engagement, communication and lifecycle strategies for assigned customer segments and journeys.
• Develop customer education strategies that help customers understand, navigate and manage their energy service.
• Identify customer needs, behaviors and key moments to inform engagement strategies.
• Develop lifecycle communication, content and treatment strategies across channels that support customer understanding, engagement and behavior change.
• Connect campaigns and tactics to broader customer journeys and objectives.
• Continuously evolve customer journeys based on customer insights, performance and changing needs.
• Develop strategies to improve customer understanding, engagement, participation and behavior change.
• Translate complex utility topics, programs, tools and rate concepts into clear customer-facing communication and education strategies.
• Use segmentation and customer insights to create relevant, personalized experiences
• Develop proactive engagement around key customer moments and service-related events.
• Partner across teams and channels to create coordinated customer experiences.
• Establish objectives and KPIs for communication strategies, journeys and campaigns.
• Use testing and insights to optimize strategies and recommend next steps.
• Measure success through campaign performance, customer understanding, engagement, behavior change, participation and business outcomes.

Kenntnisse

Customer segmentation

Lifecycle marketing

Cross-functional teamwork

Marketing automation

Multichannel marketing

Data-driven decisions

Communication skills

Ausbildung

Bachelor's degree in Marketing, Communications, Journalism or related discipline

Jobbeschreibung

Evergy in Kansas City, MO is seeking a Customer Marketing Manager II or Sr. to lead customer engagement strategies across segments and journeys, translating energy programs into clear education and communications.

You will collaborate across teams, optimize campaigns with analytics, and drive measurable improvements in customer understanding, engagement and outcomes. Hybrid work model, standard business hours.