Customer Advocacy Manager

Halcyon; United States; Remote; USD 142,000 - 172,000; Full time

Job summary

Halcyon, a leading security platform company, seeks a proactive Customer Advocacy Manager to enhance customer relationships and advocacy initiatives. This remote role will drive strategic advocacy through case studies and partnerships, aiming to elevate brand trust and customer success in a fast-paced B2B tech environment.

Benefits

Comprehensive healthcare (medical, dental, vision)

401k plan with employer contribution

Short and long-term disability coverage

Flexible PTO policy

Parental leave

Equity offering

Qualifications

• 3–5 years in customer marketing, advocacy, or customer success.
• Strong cross-functional collaboration skills.
• Ability to manage high-profile accounts.

Responsibilities

• Design a scalable customer advocacy program.
• Develop case studies and reference content.
• Measure impact of advocacy initiatives on pipeline growth.

Skills

Understanding of B2B sales cycles

Customer relationship management

Storytelling skills

Content creation

Data-driven mindset

Education

3–5 years of customer marketing experience

Experience in B2B tech environment

Experience in cybersecurity (optional)

Tools

Salesforce

G2

Marketo

HubSpot

Job description

What we do:
Halcyon is the industry’s first dedicated, adaptive security platform that combines multiple proprietary advanced prevention engines along with AI models focused specifically on stopping ransomware.

Who we are:
Halcyon was formed in 2021 by a team of cyber industry veterans after battling the scourge of ransomware (and advanced threats) for years at some of the largest global security vendors. Comprised of leaders from Cylance (now Blackberry), Accuvant (now Optiv), Fireye and ISS X-Force (now IBM), Halcyon is focused on building products and solutions for mid-market and enterprise customers.

As a remote-native, completely distributed global team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we'll work a plan to meet your needs.

Purpose & Overall Relevance for the Organization:
We’re seeking a proactive and relationship-driven Customer Advocacy Manager to lead our customer advocacy efforts in a fast-paced B2B tech environment. This role will identify and activate enthusiastic customers to become strategic advocates through case studies, references, peer programs, and thought leadership opportunities. The work will directly influence pipeline growth, brand trust, and customer loyalty by amplifying real-world success stories from our most valuable customers.

Key Responsibilities:

• Design and execute a scalable advocacy program that supports sales, marketing, and customer success goals.
• Partner with customer success and account teams to identify high-value customers for advocacy opportunities.
• Develop strategic reference content, including in-depth case studies, executive testimonials, video interviews, and review campaigns (e.g., G2, Gartner Peer Insights).
• Build and maintain a reference resource/database and manage sales enablement for customer proof points.
• Create and scale a formal customer reference program for high-stakes sales cycles, executive briefings, and analyst relations.
• Launch and manage advocacy initiatives such as customer councils, speaker programs, webinars, and user-generated content.
• Support product marketing by sourcing customer quotes, use cases, and proof points for product launches and marketing materials.
• Measure the impact of advocacy initiatives on influenced pipeline, deal acceleration, and customer engagement.
• Leverage platforms such as Influitive, TechValidate, SlapFive, or other advocacy tools to streamline program execution.

Skills:

• Deep understanding of complex B2B sales cycles and the value of peer validation.
• A strategic thinker who can align advocacy to revenue outcomes.
• Comfortable interacting with C-level customers and high-profile accounts.
• Passionate about customer success, community, and turning clients into champions.

Qualifications:

• 3–5 years of experience in customer marketing, advocacy, or customer success in a B2B tech environment (cybersecurity is a plus).
• Strong experience working cross-functionally with marketing, sales, product, and customer success.
• Exceptional storytelling and content creation skills.
• Proven ability to manage executive-level customer relationships with diplomacy and professionalism.
• Familiarity with CRM (Salesforce), marketing automation platforms (e.g., Marketo, HubSpot), and review platforms (e.g., G2, Peer Insights).
• Data-driven mindset with the ability to track and report program KPIs and ROI.

Halcyon offers the following benefits to eligible employees:

Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.

401k plan with a generous employer contribution.

Short and long-term disability coverage, basic life and AD&D insurance plans.

Medical and dependent care FSA options.

Flexible PTO policy.

Parental leave.

Generous equity offering.

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Base Salary Range: $142,000 - $172,000

In accordance with applicable state and federal laws, the range provided is Halcyon’s reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and equity in the Company.

We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to develop the exceptional product we are building. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity employer.

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