Customer Acquisition Marketing Manager

EBSCO Industries, Inc.; Birmingham (AL); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading company in Birmingham, Alabama seeks a Customer Acquisition Marketing Manager to optimize marketing campaigns across various channels. The ideal candidate will have a strong background in performance marketing and data analysis, focusing on customer acquisition and retention strategies. This role involves collaboration with multiple teams to ensure effective campaign execution and reporting.

Qualifications

• 3-5 years experience in performance/digital marketing.
• Proven track record of managing paid acquisition channels.

Responsibilities

• Develop and manage paid media campaigns to drive customer acquisition.
• Analyze marketing data to track campaign effectiveness.
• Collaborate with cross-functional teams for marketing alignment.

Skills

Analytical Skills

Communication

Collaboration

Education

Bachelor’s Degree in Business, Marketing, Economics

Tools

Google Analytics

Excel

Job description

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Headquartered in Birmingham, Alabama, Moultrie (www.moultrieproducts.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven – hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries (www.ebscoind.com), we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup.

We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team.; Grow or Die.

The Customer Acquisition Marketing Manager will optimize marketing campaigns across paid digital channels to turn impressions and clicks into passionate customers. This role will execute marketing initiatives focused on acquiring and retaining customers, primarily in performance marketing channels. This includes but is not limited to paid social, paid search, traditional media, display ads, email, and website. The ideal candidate will understand acquisition funnels and havehands-on experience implementing growth strategies, decreasing customer acquisition costs, and campaign execution and optimization.

Key Responsibilities:

Execution & Optimization:

• Develop, execute, and manage paid media campaigns (Google, Meta, programmatic, etc.) focused on driving customer acquisition and retention. Optimize marketing campaigns across multiple channels (digital, social, email, traditional media, ambassadors, and influencers) to maximize ROI and improve performance. Develop and execute testing strategies, A/B tests, and other optimization techniques to continuously improve marketing effectiveness.
  
  

Data-Driven Decision Making:

• Analyze and interpret marketing data and performance metrics to track the effectiveness of campaigns and identify opportunities for growth and areas of improvement. Use data to optimize spend, improve ROI, and increase new customer growth.
  
  

Collaboration Across Teams:

• Collaborate with cross-functional team members, including social media managers, email specialists, community team, and web team, to ensure marketing content and optimizations align with the overall marketing calendar and business objectives. Partner with external agencies and vendors to optimize campaigns, track performance, and ensure alignment with brand standards. Collaborate with creative and content teams to develop high-converting ad creatives.
  
  

Performance Reporting:

• Report on campaign performance with regular updates and strategic recommendations. Use insights to continually refine tactics and ensure that marketing efforts align with the company’s overall goals and objectives.
  
  

Requirements:

• Bachelor’s Degree (Business, Marketing, Economics, or a related field).
• 3-5 years experience in performance/digital marketing, customer acquisition, data analysis, and optimization at a B2C organization.
• Proven track record of managing and optimizing paid acquisition channels (e.g., Google, Meta, Reddit, TikTok, etc.).
• Strong analytical skills and experience working with marketing data tools (e.g., Google Analytics, Excel, etc.).
• Ability to thrive in a fast-paced, results-driven environment. Excellent communication, writing, and collaboration skills.
  
  

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.

We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Information Services

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