Customer Acquisition

Perfect; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

A travel and hospitality startup in New York is looking for a dynamic individual to own customer acquisition strategies and develop creative marketing tactics. This role involves building demand from the ground up with a strong focus on storytelling and analytics. Ideal candidates have experience growing a consumer brand and a mindset geared towards experimentation and learning. Competitive compensation aligned with experience is offered, with positions starting as fractional and evolving to full-time as the company scales.

Qualifications

• Experience growing a consumer brand or product from an early stage.
• Strong intuition for storytelling and positioning.
• Solid grasp of marketing analytics and acquisition economics.
• Comfort with resourcefulness and flexibility.
• Curiosity about the intersection of marketplaces and consumer behavior.
• A bias toward experimentation and learning.

Responsibilities

• Own customer acquisition strategy across various channels.
• Develop and articulate brand story that resonates with travelers.
• Experiment with various growth tactics.
• Manage early marketing experiments and measure results.
• Establish core marketing analytics and performance benchmarks.
• Collaborate with founders and internal teams.
• Define how demand scales alongside supply.
• Bring a balanced view on paid media: capable of running it, but not the primary engine.

Skills

Consumer brand growth

Storytelling

Marketing analytics

Creative demand generation

Flexibility and resourcefulness

Curiosity about marketplaces

Experimental mindset

Job description

We are an early‑stage travel and hospitality startup building a new kind of marketplace for hotels and travelers. We’re operating in stealth as we prepare for a broader launch and are focused on building flexible technology, strong industry partnerships, and a durable go‑to‑market foundation.

The Team

We’re building a team to lead Demand Generation and define how customers discover, understand, and ultimately choose to book travel through our platform.

These roles are responsible for building demand from the ground up: developing a clear acquisition strategy, expressing our brand narrative across channels, and identifying creative, non‑traditional ways to reach travelers without relying solely on traditional (and expensive) paid media.

These are hands‑on roles with meaningful scope and responsibility. You will help define how demand is generated, measured, and scaled, and your work will directly influence how the company grows.

What You’ll Do

• Own customer acquisition strategy across channels, with a strong bias toward creative, efficient, and non‑obvious approaches
• Develop and articulate our brand story in a way that resonates with modern travelers
• Experiment with a mix of organic, partnership, PR, paid, and community‑driven growth tactics
• Build and manage early marketing experiments, measure results, and iterate quickly
• Establish core marketing analytics, attribution, and performance benchmarks
• Work closely with founders, internal cross‑functional department leaders, and hotel partners as the product and positioning evolve
• Define how demand scales alongside supply in a constrained, early‑stage environment
• Bring a balanced point of view on paid media: capable of running it well, but skeptical of it as the primary early growth engine

Who You Are

Team members may come from travel, media, or a high‑growth consumer startup background, but are all comfortable building demand where no obvious playbook exists.

You likely have:

• Experience growing a consumer brand or product from an early stage
• Strong intuition for storytelling, positioning, and how brands earn attention
• A solid grasp of marketing analytics, attribution, and acquisition economics
• Comfort with resourcefulness and flexibility as we scale from lean to robust operations
• Curiosity about how marketplaces, culture, and consumer behavior intersect
• A bias toward experimentation, enthusiasm, learning, and building

Experience in travel or OTA‑style businesses is a plus, but experience challenging conventional growth models is more important.

Compensation

Compensation will be competitive and aligned with candidates’ experience. We are focused on finding candidates who can meaningfully shape how the company grows and who want direct responsibility for outcomes. These positions could start as fractional but will be full time as the company scales.

Ready to Apply?

Send us your resume along with:

• A 50‑word note introducing yourself and why this opportunity is interesting to you
• Links to relevant work, campaigns, or case studies you’re proud of

We’re committed to diversity and inclusion. All qualified applicants will receive consideration regardless of race, religion, gender, sexual orientation, age, disability, or veteran status.

We review applications on a rolling basis.

Human principals only. (No agencies or bots, thank you.)