Senior Growth Marketing Manager

Wander; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Wander is seeking a Senior Growth Marketing Manager to own the top and middle funnel for WanderOS end-to-end. You will set the growth strategy, run paid and organic channels, and build conversion-focused landing pages to turn traffic into sign-ups and demo requests.

This role requires leading cross-functional partnerships with Product, Sales, and Lifecycle Marketing, and delivering measurable impact on pipeline, CAC, and growth for a fast-growing hospitality tech platform.

Qualifications

• 5+ years in growth or performance marketing, ideally B2B SaaS.
• Hands-on with paid channels, SEO, and CRO.
• Strong analytical instincts; SQL a plus.
• A track record of moving acquisition and conversion while CAC stays healthy.
• Excellent, persuasive writing and a proactive, fast-moving mindset.

Responsibilities

• Own growth marketing strategy and execution across paid, SEO, partnerships, and referrals.
• Build and optimize landing pages and sign-up flows with rigorous experiments.
• Manage and scale performance budgets focusing on efficiency and payback.
• Develop messaging and creative for property managers and vacation rental operators.
• Partner with Product and Sales to sharpen positioning and launch features.
• Build dashboards for KPIs: traffic, conversion rate, CAC, pipeline, new customers.
• Evolve growth tech stack including ad platforms, analytics, and CRM integrations.

Skills

Growth marketing

Paid channels

SEO

CRO

SQL

Data analysis

Copywriting

Cross-functional

Dashboards

Experimentation

Tools

Google Ads

Meta Ads

LinkedIn Ads

CRM

Job description

Wander is revolutionizing the $100B+ short-term rental industry. We curate every aspect of the guest experience, from our smart homes to our intuitive booking platform. Our mission is to help people find their happy place, and our vision is to create the infrastructure for people to experience the world.

Senior Growth Marketing Manager

Want to build the acquisition engine behind one of hospitality tech's fastest-growing platforms? We're looking for a Senior Growth Marketing Manager to join WanderOS and own how property managers and vacation rental operators discover us, try us, and sign up. If you love running experiments, obsessing over funnels, and watching CAC drop while pipeline climbs, let's talk.

About WanderOS

WanderOS is Wander's platform for hospitality operators: a conversion-optimized website builder, automated guest marketing, AI-powered distribution, and one-click PMS integrations, all in one place. We're already powering property management companies across the country and helping operators unlock serious direct-booking revenue, and we're just getting started.

We're a small, high-craft team that moves fast and builds things we're proud of. Our mission: build the infrastructure that makes it effortless to feel at home anywhere, for hosts and guests alike.

The Role

As our Senior Growth Marketing Manager, you'll own the top and middle of the funnel for WanderOS end to end. You'll set the growth strategy, run paid, organic, partner, and referral channels, and build the landing pages and conversion flows that turn traffic into qualified sign-ups and demo requests. This role is highly cross-functional and refreshingly measurable: you'll partner closely with Product, Sales, and Lifecycle Marketing, and your impact will show up in the numbers that matter most: qualified pipeline, CAC, conversion rate, and new customer growth.

What You'll Do

• Own growth marketing strategy and execution for WanderOS across paid acquisition (search, social, and display), SEO and organic, partnerships, and referral programs.
• Build, launch, and continuously optimize landing pages, sign-up flows, and conversion funnels, running rigorous experiments that lower CAC and lift conversion at every step.
• Manage and scale performance marketing budgets with a sharp eye on efficiency, attribution, and payback.
• Develop messaging, offers, and creative that resonate with property managers and vacation rental operators.
• Partner with Product and Sales to sharpen positioning, launch new features, and keep the pipeline full of the right customers.
• Build and maintain dashboards for the KPIs that matter: traffic, conversion rate, CAC, qualified pipeline, and new customer growth.
• Own and evolve the growth tech stack, including ad platforms, analytics, attribution, landing page tooling, and integrations with the CRM.

What We're Looking For

• 5+ years in growth or performance marketing, ideally at a B2B SaaS company, with a track record of owning acquisition end to end.
• Hands-on chops with paid channels (Google Ads, Meta, LinkedIn, or similar), SEO, and conversion rate optimization.
• Strong analytical instincts: you're comfortable pulling and interpreting data (SQL a plus) to size opportunities, run experiments, and prove impact.
• A track record of measurably moving acquisition and conversion metrics while keeping CAC in check.
• Excellent, persuasive writing: you craft messaging that sounds human, not robotic.
• A self-starter who thrives in a fast-moving, high-craft team.

Nice to Haves

• Experience in proptech, hospitality, travel, or vacation rentals.
• Experience marketing to SMB or mid-market operators rather than consumers.
• Familiarity with property management systems (PMS) or similar operator-facing software.

Compensation

Market rate for a Series B startup and the Senior Growth Marketing Manager title. Remote (United States).

Why Wander

Join a small, high-craft team in building genuinely category-defining hospitality technology, with real traction already (10,000+ properties, $80M+ in bookings facilitated) and a huge runway still ahead.