Culture-Driven Creative Strategy Director

M Booth; New York (NY); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Professional growth

Health care

401(k) Savings Plan

Paid holidays & Unlimited PTO

Commuter benefits

Job summary

M Booth is seeking a Creative Strategy Director to lead strategic planning for key accounts at the intersection of culture and brand strategy. You will mentor junior staff, partner with cross-functional teams, and present data-driven brand recommendations to clients.

The role requires a proven ability to drive disruptive ideas, build strong client relationships, and translate cultural insights into campaigns with measurable impact. Hybrid NYC-based work is expected.

Qualifications

• 8-10 years of strategy experience at creative agencies, specialist agencies (experiential/PR/digital), or brand-side.
• 3-5 years of leadership experience managing accounts and mentoring team members.
• A strong portfolio of breakthrough strategies and creative concepts that cross categories and drive results (CPG, spirits, and preferably tech).
• Exceptional written and verbal communication skills, with the ability to articulate connections between cultural trends and brand strategy.
• An inherent interest in consumer behavior, pop culture, entertainment, and news.

Responsibilities

• Lead strategic planning responsibilities on key integrated accounts, with autonomy to establish disruptive ideas.
• Partner with account leadership and creative teams to translate cultural insights into innovative campaigns.
• Collaborate with Research, Insights and Analytics to develop and lead campaign learning agendas.
• Present data-driven strategic brand recommendations to clients and shape impactful presentations.
• Mentor junior-to-mid-level staff and collaborate with cross-functional teams to elevate work.
• Share relevant trends and best practices to push thinking and create opportunities for clients.

Skills

Strategic planning

Leadership

Client storytelling

Research & insights

Brand strategy

Cross-functional collaboration

Pitch presentations

Job description

M Booth is seeking a Creative Strategy Director to lead strategic planning for key accounts at the intersection of culture and brand strategy. You will mentor junior staff, partner with cross-functional teams, and present data-driven brand recommendations to clients.

The role requires a proven ability to drive disruptive ideas, build strong client relationships, and translate cultural insights into campaigns with measurable impact. Hybrid NYC-based work is expected.