Culinary Insights Analyst

Lensa; New York (NY); On-site; USD 85,000 - 112,000; Full time

Job summary

Shake Shack, a leading brand in the hospitality sector, is seeking a Culinary Insights Analyst in New York. This role involves leveraging consumer data and market trends to inform culinary innovation and enhance guest experiences. Candidates with a background in consumer insights and strong analytical skills will thrive in this dynamic environment, which offers significant growth potential and numerous benefits.

Benefits

Weekly Pay and Performance bonuses

Shake Shack Meal Discounts

Medical, Dental, and Vision Insurance

401k Plan with Company Match

Paid Time Off

Paid Parental Leave

Access to Employee Assistance Program

Flexible Spending and Dependent Care Accounts

Development and Growth Opportunities

Qualifications

• 2+ years of experience in consumer insights or market research.
• Comfortable working with large data sets.
• Desire to unify data across multiple sources.

Responsibilities

• Execute and analyze qualitative and quantitative research studies.
• Leverage data to generate insights and track KPIs.
• Support culinary research process pre-launch and post-launch.

Skills

Data analysis

Interpretation

Presentation

Attention to detail

Strong analytical skills

Education

Bachelor's degree in Marketing

Business

Food Science

Market Research

Tools

Qualtrics

MS Office Tools

SQL

Alteryx

Job description

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Shake Shack, is seeking professionals in New York, NY. Apply via Lensa today!

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

The Consumer & Culinary Insights team plays a critical role in understanding our guests’ evolving tastes and preferences, using data-driven insights to guide menu innovation and culinary strategy.

The Culinary Insights Analyst will support our culinary research efforts by leveraging consumer data, survey research, and market trends to inform culinary innovation. This role will support our Senior Manager, Consumer Insights and work closely with cross-functional teams including Culinary, Marketing, Finance, and Operations, to translate insights into actionable recommendations that enhance the guest experience and drive business growth. They will support various research tests, including the facilitation of concept screening, central location testing, and sensory panels, ensuring that new menu items resonate with our guests before launch. They will also play a key role in supporting the culinary research process throughout product launches, tracking performance, gathering guest feedback, and refining insights to optimize future offerings.

The ideal candidate will have a solid consumer insights or market research background, understand research best practices, and have experience partnering with cross-functional teams. The ideal candidate also has experience with Qualtrics (or similar survey & analysis tool), an ability to manage and synthesize complex research data into actionable opportunities, familiarity with market research survey concepts, and a desire to unify data across multiple sources to drive business change.

This role is a unique opportunity to join a dynamic team of analytical professionals that partner with Culinary, Marketing, Operations, and Finance teams to be the voice of the guest in all aspects of the business. This role will mix business acumen, technical capabilities, and relationship development to support key areas of Shake Shack’s growth plan.

Key Responsibilities

• Execute and analyze qualitative and quantitative research studies to understand guest preferences and menu opportunities.
• Leverage data from sources such as surveys, syndicated research, social listening, and sales analytics to generate insights.
• Develop clear and compelling presentations to communicate findings and recommendations to stakeholders.
• Track KPIs for new menu items and guest satisfaction metrics.
• Stay ahead of industry and consumer trends, providing thought leadership on emerging food and beverage insights.
• Collaborate with internal teams and external research vendors to ensure high-quality research execution and analysis.
• Support the culinary research process pre-launch, during, and post-launch by concept screening, analyzing product performance, collecting consumer feedback, and identifying areas for improvement.
• Conduct ad hoc analyses, including findings & actions, for business leaders to evaluate market and product opportunities.
• Support the development and management of end-to-end processes for creating primary research questionnaires, screener questions, analysis and reporting of results.
  
  

Skills & Knowledge

• Bachelor's degree in Marketing, Market Research, Business, Food Science, or a related field.
• Experience with data analysis, interpretation and presentation using MS Office tools is essential
• Qualtrics (or similar program) experience including survey and dashboard development
• Solid understanding of market research & survey techniques
• Ability or desire to work with SQL, Alteryx, or similar database tool
• Comfortable working with large data sets
• Strong analytical skills with the ability to translate complex data into clear, actionable insights.
• Attention to detail, high emotional-IQ, and a strong ability to put yourself in the guests’ shoes.
• Desire to learn, support, contribute, and grow an analytical capability centered around the needs of the customer.
  
  

Experience

• A passion for food, hospitality, and understanding consumer behavior
• 2+ years of experience in consumer insights or market research
• 2+ years of Qualtrics or similar program is a plus
• Experience working in dynamic environment with strong problem-solving skills
• Experience working with SQL, Alteryx, Python or related tools is a plus
  
  

Benefits At Shake Shack

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:

• Weekly Pay and Performance bonuses
• Shake Shack Meal Discounts
• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
• Medical, Dental, and Vision Insurance*
• Employer Paid Life and Disability Insurance*
• 401k Plan with Company Match*
• Paid Time Off*
• Paid Parental Leave*
• Access to Employee Assistance Program on Day 1
• Pre-Tax Commuter and Parking Benefits
• Flexible Spending and Dependent Care Accounts*
• Development and Growth Opportunities
• Eligibility criteria applies
  
  

Pay Range - $85,290.00 - $111,990.00

Click the "Apply" button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  IT Services and IT Consulting

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