CRM Specialist (HubSpot)

Entyre Care; Boston (MA); On-site; USD 85,000 - 130,000; Full time

Job summary

A health services company based in the Boston area seeks a CRM Specialist to manage their HubSpot platform. This full-time position involves setting up state-specific configurations, supporting user training, and ensuring data quality for advanced analytics. The ideal candidate has extensive HubSpot experience, strong communication and project coordination skills, and the ability to navigate complex operational environments.

Qualifications

• 3+ years of hands-on experience managing and customizing HubSpot.
• Deep understanding of HubSpot objects, workflows, automation, reporting, and user management.
• Excellent communication and project coordination skills.

Responsibilities

• Serve as the primary HubSpot operator across nationwide operations.
• Set up and maintain state-specific configurations.
• Support user onboarding and training.

Skills

HubSpot management and customization

Communication skills

Project coordination

Operational complexity management

Attention to detail

Tools

HubSpot

Looker

Tableau

Power BI

Job description

Overview

We’re seeking a CRM Specialist to take full ownership of Entyre Care's primary CRM platform, HubSpot, and support our national expansion across the United States. This is a hands-on, detail-oriented role embedded with direct collaboration on the leadership level with Sales, Marketing, Operations, and Engineering. The ideal candidate is passionate about building and maintaining state-specific CRM systems that are both operationally robust and flexible enough to adapt to diverse local requirements. You should be outstanding at managing complexity—every U.S. state has unique requirements and workflows, which means harmonization is not always possible or even desirable. Attention to detail and coherence across configurations is essential to ensure high data quality and usability. You will be the operative CRM specialist, implementing business needs into scalable, efficient configurations and enabling high-quality data flow for advanced analytics beyond HubSpot.

Base pay range

$85,000.00/yr - $130,000.00/yr

Key Responsibilities

• Serve as the primary HubSpot operator across Entyre Care’s nationwide operations.
• Work hands-on to set up and maintain state-specific configurations.
• Ensure HubSpot data is properly structured and maintained for use in advanced dashboarding tools outside of HubSpot.
• Support user onboarding, training, and ongoing support across multiple teams.
• Monitor all customer touchpoints and ensure consistency and completeness of customer journey tracking.
• Proactively identify opportunities to improve operational efficiency through automation and tooling outside of HubSpot.

Requirements

• 3+ years of hands-on experience managing and customizing HubSpot.
• Deep understanding of HubSpot objects, workflows, automation, reporting, and user management.
• Demonstrated ability to operate in complex environments with non-standardized processes across regions.
• Excellent communication and project coordination skills across technical and non-technical teams.
• Strong attention to detail and ability to manage high operational complexity.
• Prior experience operating HubSpot in multi-region or decentralized organizations.
• HubSpot certifications (e.g., Admin, Workflow Automation, Reporting).
• Experience working with custom HubSpot APIs and 3rd-party tools to support external analytics/dashboarding (e.g., Looker, Tableau, Power BI).
• Familiarity with other CRM or sales enablement platforms is a plus.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Health and Human Services