CRM Production Manager

Applied Labs; Northern (KY); Hybrid; USD 98,000 - 131,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Remote work stipend

Retirement plan with company match

Generous PTO and parental leave

Winter Week paid time off

Job summary

Babylist’s CRM engineering role drives the multi-channel lifecycle, translating strategy into scalable journeys across email, push, SMS, and in-app messaging.

You’ll own production workflows, ensure data integrity, and guide audience logic across ESP/CDP ecosystems with a focus on deliverability and personalization.

Qualifications

• 5+ years managing multi-channel CRM production across email, push, SMS, and in-app messaging.
• Deep fluency with ESP and CDP ecosystems and audience logic.
• Experience with Iterable, Braze or Hightouch preferred.
• Strong knowledge of CRM governance, compliance, and deliverability best practices.
• Translate insights into action and optimize lifecycle engagement.

Responsibilities

• Own CRM campaigns and multi-channel journeys across email, push, SMS, and in-app messaging.
• Build campaigns with QA, personalization, segmentation, and data integrity in mind.
• Own and improve channel production playbooks and workflows.
• Ensure data, content, and logic move reliably across systems like Iterable, Contentful, Cloudinary, Shopify, and Hightouch.
• Translate ambiguous targeting into clear audience logic and activate audiences from the CDP.
• Troubleshoot platform and campaign issues and monitor audience health.

Skills

CRM production

ESP/CDP ecosystems

Iterable

Braze / Hightouch

Contentful

Cloudinary

Shopify

Email governance

Lifecycle data

Cross-functional collaboration

AI-enabled workflows

Education

Tools

Iterable

Contentful

Cloudinary

Shopify

Hightouch

Job description

What The Role Is

This role is the operational and technical engine behind Babylist’s CRM program. You’ll own how multi-channel journeys come to life, translating strategy into precise, scalable execution across audience logic, campaign production, journey architecture, and the CRM tech stack.

Who You Are

• 5+ years of hands-on experience managing multi-channel CRM production across email, push, SMS, and in-app messaging.
• Deep fluency with ESP and CDP ecosystems, including a clear understanding of their distinct roles and how audiences, data, content, and logic flow between them. (Bonus points if you have experience with Iterable, Braze or Hightouch).
• Strong working knowledge of CRM production platforms; experience with Iterable, Contentful, Cloudinary, Shopify, and Hightouch is strongly preferred.
• Strong understanding of email governance, compliance, and deliverability best practices.
• Strong command of CRM data, including engagement metrics, behavioral signals, audience health indicators, and lifecycle data, with the ability to translate insights into action.
• Product marketing instincts and the ability to connect user behavior and product context to targeting and messaging decisions.
• An operational and technical architect who enjoys building complex journeys, eliminating friction, and ensuring nothing falls through the cracks.
• Detail oriented, solutions oriented, and able to manage time effectively in a fast paced environment.
• A proactive problem solver and trusted cross-functional collaborator who spots issues early, investigates thoughtfully, communicates clearly, and keeps teams aligned through execution.
• Committed to high quality execution, even under pressure, and able to bring others along rather than working in isolation.
• AI forward and curious, with a habit of integrating new tools into daily workflows to move faster and improve outcomes.

How You Will Make an Impact

• Own CRM campaigns and complex, multi-channel journeys across email, push, SMS, in-app messaging, and emerging channels, translating business goals into seamless, automated customer experiences.
• Serve as the channel subject matter expert, building and launching campaigns with precision while setting the standard for QA, personalization, segmentation, data integrity, compliance, and deployment.
• Own and continuously improve channel production playbooks, ensuring best practices are documented, maintained, and adopted across the team.
• Own production workflows across the CRM stack, including Iterable, Contentful, Cloudinary, Shopify, and Hightouch, and ensure data, content, and logic move reliably across systems.
• Translate ambiguous targeting requests into clear, executable audience and segmentation logic.
• Build, sync, validate, and activate audiences from the CDP into downstream tools.
• Troubleshoot at both the platform and campaign level, from broken data syncs to journey and deployment issues.
• Monitor audience health and incorporate engagement quality into CRM strategy, segmentation, and send cadence decisions.
• Interpret CRM performance signals and turn them into action, including frequency adjustments, targeting refinements, deliverability escalation, and new optimization opportunities.
• Apply user behavior and product context to improve targeting, journey structure, and messaging—not just execute an existing brief.
• Partner with the editorial team on CRM content planning, production, and deployment, ensuring ideas are translated accurately and delivered on time.
• Keep cross-functional partners aligned, surface risks early, and follow through on commitments.
• Use AI to increase speed, improve output quality, and evolve CRM production workflows.

Why This Role

• Own the infrastructure behind a sophisticated CRM program, not just individual campaigns.
• Work across strategy, systems, and execution, with real influence on how journeys and workflows are built.
• Help shape how the function scales, including automation, AI, and stronger production standards.

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

$98,276.00 - $131,057.00

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Who We Are

Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management, and we invest in the tools and the time to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Benefits

• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Important Notices

Recorded Interviews.Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.

Interview Integrity.AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.

How We Review ApplicationsWe use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person.

Connections at Babylist.If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone.

Protect Yourself from Scams.All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers.