CRM Platform Lead: Dynamics 365 & Guest Personalization

Carey International Group, LLC; Orlando (FL); On-site; USD 115,000 - 140,000; Full time

Job summary

Carey International Group, LLC is seeking a CRM Manager to own, optimize, and evolve our Microsoft Dynamics 365 ecosystem as the central engine powering our guest experience.

You will partner with Marketing, Loyalty, Guest Experience, Sales, Reservations, and Operations to translate business strategy into scalable CRM solutions that enable a 360° guest view, personalized engagement, and high‑touch service at scale.

Qualifications

• Bachelor’s degree in information systems, computer science, business, or related field.
• 4–7+ years of experience in CRM administration, management, or product ownership.
• Hands-on experience with Microsoft Dynamics 365 or comparable enterprise CRM.
• Experience with Salesforce, HubSpot, and Pipedrive is preferred.
• Strong understanding of CRM architecture, workflows, and integrations.

Responsibilities

• Own and manage the Microsoft Dynamics 365 CRM roadmap aligned with business goals.
• Act as internal CRM product owner, prioritizing enhancements, integrations, and features.
• Improve personalization, automation, and customer engagement across journeys.
• Oversee CRM operations, configuration, workflows, and performance optimization.
• Develop a single 360° guest view and enforce data governance and quality.

Skills

CRM administration

Microsoft Dynamics 365

Salesforce

HubSpot

Pipedrive

APIs

Data integration

Stakeholder management

Analytics

Education

Bachelor’s degree in information systems/CS/business

Tools

Microsoft Dynamics 365

Salesforce

HubSpot

Pipedrive

Job description

Carey International Group, LLC is seeking a CRM Manager to own, optimize, and evolve our Microsoft Dynamics 365 ecosystem as the central engine powering our guest experience.

You will partner with Marketing, Loyalty, Guest Experience, Sales, Reservations, and Operations to translate business strategy into scalable CRM solutions that enable a 360° guest view, personalized engagement, and high‑touch service at scale.