CRM Manager - 12 Month Fixed Term Contract

OVO Energy; United States; Hybrid; USD 57,000 - 66,000; Part time

Benefits offered by this job

34 days holiday

Healthcare benefits

Flex pay 9%

Bonus 15% on target

Hybrid hub locations

Pension plan

Job summary

OVO Energy seeks an experienced CRM Manager to join the Growth Team and lead multi-channel CRM campaigns aimed at customer retention and activation. You will design, implement and optimise CRM programs with a data-driven mindset, collaborating with analytics and marketing to drive performance in a flexible hub-based environment.

The role offers a salary of £43,100–£50,000 with a 15% on-target bonus and 9% Flex Pay, plus comprehensive green benefits and pension options.

Qualifications

• Experience in CRM and in developing marketing plans.
• Proficiency in the execution of email and direct mail campaigns.
• Experience forecasting of campaigns and the ability to develop business cases for proposed strategies.
• Ability to develop data driven customer contact strategies.
• Thrive in a performance marketing environment.
• Self-starter who can take action to deliver against a clear objective.
• Willingness to step outside of your comfort zone.

Responsibilities

• Design and implement engaging and effective CRM programs.
• Drive data-driven decision making with valid tests and hypotheses.
• Collaborate with internal and external stakeholders to align CRM strategies.
• Prioritise work and provide accurate updates to the Senior Manager.
• Improve campaign speed-to-market through process optimisation.
• Write best-in-class creative briefs for multi-channel campaigns.
• Oversee end-to-end delivery for campaigns across channels (data, email builds, call-centre readiness).
• Work with analytics to forecast activity and measure weekly performance.
• Design and execute rigorous Test and Learn programmes across CRM communications.

Skills

CRM

Email campaigns

Direct mail campaigns

Forecasting campaigns

Data-driven decisions

Performance marketing

Self-starter

Adaptability

Job description

Role OVO-View

Team: CRM, within Growth Team

Salary banding: £43,100 - £50,000

Contract Type: Fixed Term

Experience: Expert

Reporting to: Senior CRM Manager

Sponsorship: Unfortunately we are unable to offer sponsorship for this role.

This role in 3 words: Performance, Customer, Innovative

Top 3 qualities for this role: Organised, Adaptability, Strategic thinking

Where you’ll work:

At OVO, we understand that a one size fits all approach doesn’t work for everyone. That’s why we created the OVO Way of Flexibility.

All our roles are hub based (Bristol, Glasgow or London), providing a dedicated space for collaboration, connection and teamwork. You’ll also have the flexibility to work from home.

Everyone belongs at OVO

At OVO, we are on a mission to solve one of humanity's biggest challenges, the climate crisis. And we know it takes all of us to change the world. That's why we need diverse people from all abilities, gender identities, ethnicities, ages, sexual orientations, life experiences and backgrounds to join us.

Teamworking for the planet

Everything we do here spins around Plan Zero. So, naturally, the team you’ll be joining plays a gigantic role in making that happen. Here’s how:

The CRM team is responsible for ensuring we maximise our relationships with our customers. This is core to OVO’s ambition to be Britain’s decarbonisation partner - helping us better understand our customers and take them on the path to zero carbon. CRM helps set customer strategies, communicate and engage with our existing customer base through designing customer interventions which are personalised, relevant, timely and across multiple channels.

These roles report into either the Smart or Retention Senior CRM Manager and are responsible for key CRM activity to support our business targets.

This role in a nutshell:

Within a CRM team at the forefront of OVO’s decarbonisation mission, you will create and deliver activity that supports either our smart meter installation target or customer retention goals. Your approach will be data driven and aligned with other areas of the business. You will focus on the outputs that are measurable and drive business performance. You will be responsible for development and execution of CRM campaigns within a fast-paced, collaborative environment.

Your key outcomes will be:

• Effective CRM Strategy Execution: Successfully design and implement engaging and effective CRM programs that deliver business objectives.
• Data-Driven Decision Making: Requires the ability to be inquisitive about our customer audience and develop statistically valid tests based on proposed hypotheses.
• Cross-Functional Collaboration: Establish strong relationships with internal and external stakeholders to align CRM strategies with broader business goals.
• Agile approach according to demands: Ability to prioritise work and provide accurate updates to the Senior Manager - ensuring stakeholder expectations are managed appropriately.
• Process Improvement & Efficiency: Proactively work with other members of the CRM team to optimise ways of working, streamline processes and simplify complex customer journeys to improve campaign speed-to-market.
• Briefing: Expected to write best-in-class creative briefs designed to deliver performance-driven communications across multi-channel opportunities.
• Delivery process end-to-end: Must manage the entire delivery process for campaigns across all channels, which includes briefing data campaign automation teams, overseeing email builds, and ensuring call centre readiness.
• Reporting and analysis: Requires working with reporting and analytics to deliver forecasts for activity, understanding in-flight optimization and measuring the weekly performance of these activities.
• Drive continuous performance uplift by designing and executing a rigorous, measurable Test and Learn programme across CRM communications.

You’ll be a successful CRM Manager here at OVO if you…

• Have proven experience in CRM and in developing marketing plans.
• Are proficient in the execution of email and direct mail campaigns.
• Have experience in forecasting of campaigns and the ability to develop business cases for proposed strategies.
• Have the ability to develop data driven customer contact strategies.
• Thrive in a performance marketing environment.
• Are a self-starter who can take action to deliver against a clear objective.
• Have the willingness to step outside of your comfort zone.

Let’s talk about what’s in it for you

We’ll pay you between £43,100 and £50,000, depending on your specific skills and experience. If your expectations are a little different, have a chat with us!

We keep our pay ranges broad on purpose to give us, and you, flexibility to match your experience to our zero carbon mission.

You’ll be eligible for an on-target bonus of 15%. We have one OVO bonus plan that focuses on the collective performance of our people to deliver our Plan Zero goal.

We also offer plenty of green benefits and progressive policies to help you feel like you belong at OVO…and there’s flex pay. We'll give you 9% Flex Pay on top of your salary – 4% of this is auto enrolled into your pension, and the remaining 5% is yours to do what you like with. You can use this to buy from our extensive range of flexible benefits, including our green benefits which we've put at the heart of our offering, add to your pension or even take it as cash.

Here’s a taster of what’s on offer:

• For starters, you’ll get 34 days of holiday (including bank holidays).
• For your health: With benefits like a healthcare cash plan or private medical insurance depending on your career level, critical illness cover, life assurance, health assessments, and more
• For your wellbeing: With gym membership, travel insurance, workplace ISA, will writing services, dental insurance, and more
• For your lifestyle: With extra holiday buying, discount dining, home & tech loans, and supporting your favourite charities with give-as-you-earn donations
• For your home: Get up to £400 towards any OVO Energy plan, plus great discounts on solar, smart thermostats and EV chargers
• For your commute: Nab a great deal on ultra-low emission car leasing, plus our cycle to work scheme and public transport season ticket loans

For your Belonging

To find better ways to support our people, we need to listen to each other’s experiences and find ways to build a truly inclusive and diverse workplace. As part of this, we have 8 Belonging Networks at OVO. Led by our people, for our people - so when you join OVO, you can play a part - big or small - with any of the Networks. It's up to you.