CRM Manager

Malbon Golf; Santa Monica (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive medical, dental, vision plans

401(k) + matching

Generous PTO policy

Monthly mobile/internet stipend

Employee discount for eligible products

Job summary

Malbon Golf is seeking a CRM Manager to lead customer communication efforts across email, SMS, and Push channels. The role involves driving retention strategies, analyzing channel effectiveness, and collaborating with various cross-functional teams. Candidates should have a Bachelor’s degree in Marketing and at least 5 years of experience in digital marketing. Offering competitive medical, dental, and vision plans, a 401(k) with matching, and a salary range of $90,000–$120,000.

Qualifications

• 5+ years of experience in relationship, digital, or email marketing required.
• Strong understanding of direct-to-consumer strategies and digital marketing.
• Experience with Google Analytics and 3rd Party Reporting Platforms preferred.

Responsibilities

• Drive omni-channel retention and engagement strategies.
• Design and optimize lifecycle flows including welcome and loyalty campaigns.
• Manage day-to-day performance of email, SMS, and Push marketing.

Skills

Email marketing

SMS marketing

Customer retention strategies

Segmentation frameworks

Digital marketing

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

3rd Party Reporting Platforms

Job description

Malbon is looking for a CRM Manager to own and scale our customer communication channels—Email, SMS, and Push—with a clear mandate: drive revenue, retention, and lifetime value through best‑in‑class lifecycle marketing. This role sits at the intersection of strategy, execution, and analytics.

You’ll be responsible for building thoughtful customer journeys, optimizing channel performance, and partnering closely with Creative, e‑Comm, and Data to ensure every message is timely, relevant, and on‑brand.

Location: Malbon HQ is based in Santa Monica, CA. We are currently operating from a hybrid work schedule of 3 days a week in‑office.

What You’ll Do

• Drive omni‑channel retention and engagement strategies to drive growth for Malbon across North America and international markets
• Design and optimize lifecycle flows including welcome, abandonment, post‑purchase, win‑back, and loyalty
• Build segmentation frameworks based on behavior, lifecycle stage, and engagement
• Lead email and SMS marketing strategy, execution, and deliverability across multiple platforms
• Manage day‑to‑day performance of email, SMS, and Push, including automated and transactional campaigns
• Collaborate with marketing, e‑commerce, creative, and external vendors to translate business objectives into CRM plans
• Plan and activate email, SMS, and Push for key brand initiatives and product launches
• Execute geo‑targeted campaigns to support wholesale and field events
• Share feedback, best practices, and campaign insights with global and US marketing partners and cross‑functional teams
• Analyze channel effectiveness using internal and third‑party data sources to identify optimization opportunities
• Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy

What You’ll Bring

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred (or equivalent experience)
• 5+ years’ experience in relationship, digital, or email marketing required
• Strong understanding of direct‑to‑consumer strategies and digital marketing
• Experience with Google Analytics and 3rd Party Reporting Platforms preferred
• Skilled in developing segmentation, automation, and lead generation strategies and executing at the tactical level
• Demonstrates creativity and innovation, with a willingness to dive into data and support the team

Perks & Benefits

• Benefits: Competitive plans for Medical, Dental, Vision
• 401(k) + matching
• Generous PTO policy + observed holiday calendar
• Monthly mobile/internet stipend
• Employee discount for eligible products on malbon.com

$90,000 – $120,000 a year

Compensation & Benefits

This is a full‑time position with an expected salary range of $90,000–$120,000. Compensation decisions are determined using a variety of job‑related factors such as skill set, geographic location, market demands, experience, and education / certifications. If we extend an offer for employment, we will consider all individual qualifications.