CRM & Lifecycle Marketing Intern

Dow Jones & Company, Inc.; Northern, New York (KY, NY); Hybrid; USD 32,000 - 45,000; Full time

Job summary

Dow Jones & Company, Inc. in New York City invites students to join its CRM Internship, focusing on subscriber engagement and retention. You will learn to leverage marketing technology and customer data to support lifecycle campaigns and customer journeys.

Based in NYC with in-office 3x a week, the 10-week program pairs interns with mentors, exposes them to cross-functional teams, and offers hands-on experience in CRM tools like Braze and in marketing operations.

Qualifications

• Pursuing an undergraduate or graduate degree in Marketing, Communications, Business, or a related field.
• Highly organized and detail‑oriented with proven time management skills.
• Ability to balance multiple projects with competing deadlines.
• Ability to derive insights from campaign reports and make data-informed decisions.
• Strong communication and presentation skills; cross-functional collaboration.
• Familiarity with multi-channel CRM tools (Braze) and marketing automation.

Responsibilities

• Assist with marketing tactics and strategies for engaging and retaining subscribers.
• Support creation, production, and delivery of marketing materials by collaborating with internal departments, drafting creative briefs, and tracking internal approvals.
• Gain hands-on experience in CRM tools to help build multi-channel subscriber journeys and experiments.
• Collect, analyze and share insights regarding campaign performance in an organized and clear manner.
• Communicate effectively in team and cross-functional meetings.
• Test, QA and validate consumer-facing assets required for the expanding CRM programs and GTM initiatives.
• Run competitor analysis on subscriber journey best practices, and growing technologies in the customer engagement space.
• Develop and share new, original ideas to support creativity and innovation within the team.
• Exercise a thorough knowledge of Dow Jones brands and the news media industry.

Skills

CRM tools

Marketing automation

Data analysis

Project management

Education

Undergraduate or graduate degree in Marketing, Communications or Business

Tools

Braze

Job description

Dow Jones & Company, Inc. in New York City invites students to join its CRM Internship, focusing on subscriber engagement and retention. You will learn to leverage marketing technology and customer data to support lifecycle campaigns and customer journeys.

Based in NYC with in-office 3x a week, the 10-week program pairs interns with mentors, exposes them to cross-functional teams, and offers hands-on experience in CRM tools like Braze and in marketing operations.