Sr. Manager, Marketing Execution & Franchisee Engagement, Tim Hortons, US

Tim Hortons; Miami (FL); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Parental leave

Telemedicine

Mental wellness support

Job summary

Tim Hortons US seeks a Sr. Manager, Marketing Execution & Communications in Miami, FL to drive readiness for products across 650+ restaurants.

You will coordinate cross-functional teams—Culinary, Calendar, Category Management, Supply Chain, Operations, Marketing Communications, Legal, and Digital—to bring concepts to market, manage POS and franchisee communications, and lead market test calendars. You will partner with leadership, track commercialization and launch timelines, and oversee a

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 5-7 years of work experience in QSR, fast-casual, food & beverage, or related field.
• Ability to manage a marketing calendar and commercialization pipeline against operational readiness and launch timelines.
• Experience owning Stage Gate or similar governance processes, including executive-level readouts.
• Strong understanding of the relationship between marketing initiatives, franchisee operations, and restaurant-level execution.
• Exceptional cross-functional communication skills; able to align stakeholders across marketing, operations, supply chain, and franchise teams.
• Advanced proficiency in Microsoft Office; experience with SAP Business Objects, Monday.com, or ContactMonkey a plus.
• Highly organized with the ability to manage multiple concurrent workstreams in a fast-paced environment.
• Direct QSR or franchised restaurant system experience.
• Experience working with large franchisee networks and building launch materials that speak to operator economics.
• Experience managing a direct report or vendor partnership.

Responsibilities

• Plan and execute the annual marketing calendar across 650+ restaurant locations.
• Lead go-to-market execution of national product launches and promotional campaigns.
• Track timelines, dependencies, deliverables, and risks while driving issue resolution.
• Own market test calendar and process for restaurant lists, field communications, and follow-ups.
• High-level ownership of Stage Gate process with leadership alignment.
• Create, plan, test, and execute POS buttons and functionality for launches.
• Manage direct report overseeing POS relationship with cross-functional teams.
• Own franchisee communications strategy via intranet, newsletters, webcasts, and events.
• Keep updated email lists of Franchisees and Corporate Employees for proper outreach.
• Coordinate monthly Franchisee Advisory Board meetings and related content.
• Partner with cross-functional teams to ensure launch-readiness and operational viability.

Skills

Marketing calendar

Stage Gate governance

Cross-functional communication

Franchisee operations

Operator economics

Vendor management

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

SAP Business Objects

Monday.com

ContactMonkey

Job description

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Our Opportunity

Restaurant Brands International is looking for a Sr. Manager, Marketing Execution & Communications to join the Tim Hortons US Marketing Team in Miami, FL.

This role owns executional feasibility and readiness for products across 650+ restaurants. Once a product concept has been developed and approved, this person leads cross-functional alignment across Culinary, Calendar, Category Management, Supply Chain, Operations, Marketing Communications, Legal, and Digital to determine what it will take to bring products and ideas to market, including supply chain lead times and constraints, POS functionality and setup, and in-restaurant execution requirements. This person also owns all communications channels to our franchisees, including the intranet, weekly newsletter, monthly webcast, and in-person events, and manages a direct report responsible for the POS vendor relationship, market test calendar, and communications support.

This is a QSR execution leadership role with a clear readiness mandate. The ideal candidate will track products through commercialization once approved, drive cross-functional alignment, and bring impeccable problem-solving skills to a fast-paced, deadline-driven environment.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Roles And Responsibilities

Marketing Calendar & Go-to-Market Execution

• Own planning, prioritization, and execution of the annual promotional marketing calendar, ensuring operational readiness and cross-functional alignment across culinary, supply chain, operations, and marketing.
• Lead go-to-market execution of national product launches and promotional campaigns across 650+ restaurant locations.
• Manage concurrent marketing campaigns by tracking timelines, dependencies, deliverables, and execution risks, while proactively driving issue resolution.
• Own market test calendar and process from creation of restaurant lists, communication to field team, in-restaurant visits, and follow up calls with franchisees.
• High-level ownership of Stage Gate process ensuring products are following proper reviews, hitting key milestones, and receiving alignment with TIM HORTONS US leadership.
• POS Management
• Create, plan, test, and execute POS buttons and functionality for every launch in partnership with Canadian team counterparts.
• Manage direct report that oversees POS relationship by partnering with Canadian technology team and POS vendor.
• Franchisee Communications & Engagement
• Own franchisee communications strategy synthesizing key updates across the Tim Hortons US intranet, newsletter, webcasts, and in-person events.
• Keep updated email lists of Franchisees and Corporate Employees to ensure emails are reaching proper audiences.
• Partner with the Executive Team to coordinate monthly meetings for the Franchisee Advisory Board by organizing content, sending follow ups, and supporting yearly election process
• Share cross-functional updates with Canadian Communications Team, other RBI Brand Communications Teams, Government Relations team, to draft and send ad hoc communications.
• Supply Chain Management
• Partner with Supply Chain to work through depletion and sold-out strategies and understand overall positioning of all products
• Actively manage drop lists, commitments, and forecasts to have drive workstream visibility and accountability

Charitable Programs & Foundation Partnership

• Partner with Foundation Team on communications, events planning, and charitable program execution.
• Lead yearly Smile Cookie, Holiday Smile Cookie, and Camp Day planning through coordination with the Foundation Team, Field Teams, and Marketing Teams and creation of events playbook
• Partner with Marketing, Culinary, Supply Chain, Procurement, Operations, Analytics, and vendors to ensure every initiative is launch-ready and operationally viable before it hits the market.
• Set a high bar for execution rigor, proactive risk identification, and stakeholder accountability across cross-functional teams.
• Manage a direct report responsible for POS vendor management and market test calendar organization.
• Build scalable execution tools and centralized resources that standardize commercialization processes and improve knowledge sharing across the team.

Skills & Experience

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 5-7 years of work experience in QSR, fast-casual, food & beverage, or related field.
• Demonstrated ability to manage a marketing calendar and commercialization pipeline against operational readiness and launch timelines.
• Experience owning Stage Gate or similar governance processes, including executive-level readouts.
• Strong understanding of the relationship between marketing initiatives, franchisee operations, and restaurant-level execution.
• Exceptional cross-functional communication skills; able to align stakeholders across marketing, operations, supply chain, and franchise teams.
• Advanced proficiency in Microsoft Office (Excel, PowerPoint); experience with tools such as SAP Business Objects, Monday.com, or ContactMonkey a plus.
• Highly organized with the ability to manage multiple concurrent workstreams in a fast-paced, deadline-driven environment.
• Direct QSR or franchised restaurant system experience.
• Experience working with large franchisee networks and building launch materials that speak to operator economics, not just brand objectives.
• Experience managing a direct report or vendor partnership.

#TimHortons

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.