Brand Operations & Enablement Manager

H&R Block Management; United States; Remote; USD 90,000 - 135,000; Full time

Job summary

H&R Block is seeking a Manager, Brand Operations & Enablement to scale brand governance across the enterprise. You will lead systems, processes, tools, and enablement programs to ensure consistent, compelling brand experiences for associates, agencies, and cross-functional partners.

You will educate teams, develop training materials and self-service resources, drive brand alignment, and support strategic initiatives, including internal engagement and cause-related programs, strengthening

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years in brand management, brand operations, or related fields.
• Experience managing complex projects with multiple stakeholders.
• Strong understanding of branding principles, governance, and marketing operations.
• Exceptional organizational, communication, and relationship-building skills.
• Ability to create structure and drive alignment across teams.
• Strong presentation, facilitation, and training capabilities.
• Ability to balance strategic thinking with operational execution.

Responsibilities

• Own day-to-day management and evolution of brand governance across the enterprise.
• Advise cross-functional teams on brand standards, messaging, and visual identity.
• Monitor marketplace and internal executions to strengthen brand consistency.
• Develop programs to educate and activate associates on the H&R Block brand.
• Create training materials, onboarding resources, and self-service tools.
• Build scalable systems that empower teams to work brand-aligned and independently.
• Support evolution of brand standards as customer needs and market conditions change.
• Assist planning and execution of select brand initiatives.
• Coordinate internal activation programs to engage associates and build brand pride.

Skills

Brand management

Project management

Governance

Marketing operations

Training capabilities

Cross-functional collaboration

Communication skills

Strategic thinking

Education

Bachelor's degree or equivalent

Tools

Digital Asset Management

Marketing automation tools

AI-enabled marketing tools

Job description

About the Role

H&R Block is seeking a highly organized, collaborative, and strategic Manager, Brand Operations & Enablement to help scale and strengthen how our brand is managed across the enterprise.This role is responsible for the systems, processes, tools, governance, and enablement programs that help teams consistently bring the H&R Block brand to life. As a key member of the Brand & Content Strategy team, the Manager will serve as both a brand steward and operational leader—ensuring associates, agencies, and cross-functional partners have the guidance, resources, and support needed to deliver a consistent and compelling brand experience.

In addition to leading brand operations and governance, this individual will support select brand activation efforts, particularly internal engagement programs, cause-related initiatives, and other opportunities that strengthen connections between the H&R Block brand, associates, and communities.

Day to day, you…

• Own the day-to-day management and evolution of H&R Block's brand governance model, ensuring consistent application of brand standards across the enterprise.
• Serve as a trusted advisor to cross-functional teams, providing guidance on brand standards, messaging, visual identity, and best practices.
• Monitor marketplace and internal executions to identify opportunities to strengthen brand consistency and effectiveness.
• Develop and lead programs that educate, equip, and inspire associates to understand and activate the H&R Block brand.
• Create training materials, workshops, onboarding resources, and self-service tools that increase brand fluency across the organization.
• Build scalable systems and resources that empower teams to create brand-aligned work more independently and efficiently.
• Support the development and evolution of brand standards as customer needs, business priorities, and market conditions evolve.
• Support planning and execution of select brand initiatives
• Help coordinate internal activation programs that engage associates and build pride, advocacy, and connection to the brand.

Required Qualifications

• Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience
• 5+ years of experience in brand management, brand operations, integrated marketing, project management, communications, or related fields
• Experience managing complex projects involving multiple stakeholders and priorities
• Strong understanding of branding principles, governance, and marketing operations
• Exceptional organizational, communication, and relationship-building skills
• Demonstrated ability to create structure, improve processes, and drive alignment across teams
• Strong presentation, facilitation, and training capabilities
• Ability to balance strategic thinking with operational execution

Preferred Qualifications

• Experience supporting enterprise brand programs or governance initiatives
• Experience developing training, enablement, or change management programs
• Experience working with cause marketing, community engagement, or ESG-related initiatives
• Experience managing agencies, vendors, or external partners
• Familiarity with marketing technology, digital asset management, workflow systems, and AI-enabled marketing tools

Why work for us

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.

That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.

Pay Range Information

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan.

Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

Pay Range

$89,800.00 - $134,700.00/Yr.

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