CRM Administrator (Enrollment Management)
Milwaukee School of Engineering
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Benefits offered by this job
Job summary
Milwaukee School of Engineering (MSOE) in Milwaukee, WI seeks a dynamic CRM Administrator to support Enrollment Management. You will administer the CRM, ensure data integrity, and enable strategic enrollment operations from inquiry through enrollment, coordinating with Admissions, IT, and campus partners.
You will configure workflows, reports, and dashboards, maintain security, and drive process improvements to enhance the prospective student experience and institutional analytics.
Qualifications
- Bachelor’s degree required; master’s degree preferred.
- Experience administering or supporting CRM, student information system, admissions system, or similar enterprise technology.
- Strong understanding of data management, workflows, reporting, and system configuration.
- Demonstrated ability to work with complex data and identify data-quality issues.
Responsibilities
- Lead CRM implementations, major upgrades, and technology initiatives; coordinate stakeholders and testing.
- Serve as the primary administrator and institutional expert for the enrollment management CRM.
- Configure and maintain CRM functionality including fields, forms, workflows, permissions, and dashboards.
- Manage routine system updates, testing, and implementation of new CRM functionality and integrations.
- Maintain CRM security, user access, roles, and permissions.
- Develop and optimize CRM workflows supporting the enrollment funnel.
- Partner with admissions leadership to automate recruitment, application, and enrollment processes.
Skills
Education
Tools
Job description
Position:
CRM Administrator (Enrollment Management)
Company:
Milwaukee School of Engineering (MSOE)
Job Location(s):
Milwaukee, WI
Start Date:
ASAP
Employment Term:
Regular
Employment Type:
Full Time
Work Hours (i.e. shift):
M-F 8am to 4:30pm
Starting Salary Range:
Not Provided
Salary/Benefit Notes:
In addition to being located in the heart of downtown Milwaukee, MSOE offers a competitive compensation package including base pay; PTO; 13 paid staff holidays per year; medical, dental, vision, disability, and life insurance plans; 403(b) retirement plan with company match up to 6% of employee salary and immediate vesting; generous tuition benefits for employees, dependents and spouses of full-time employees; paid parental leave; onsite fitness center (free for employees); and much more!
Required Education:
Bachelor's Degree
Required Experience:
1 to 20+ years
Required Security Clearance:
None
Related Categories:
IT - Database, Education - College/University, Non-Profit/Associations
MSOE is seeking a dynamic and detail-oriented CRM Administrator to help shape the future of student recruitment and enrollment. In this pivotal role, you'll serve as the Enrollment Management CRM expert, leveraging technology, data, and automation to enhance the prospective student experience and support strategic enrollment goals. If you enjoy solving complex problems, optimizing systems, and turning data into actionable insights, this is an exciting opportunity to make a meaningful impact in a mission-driven environment.
MSOE is the university of choice for those seeking an inclusive community of experiential learners driven to solve the complex challenges of today and tomorrow. We are united by our six values - collaboration, excellence, inclusion, innovation, integrity and stewardship - which represent the core of our campus culture. MSOE has embarked on an ambitious strategic plan, Extraordinary Together, that propels the institution forward. At MSOE, we are dedicated to promoting an academic environment marked by an unwavering respect for every individual.
MSOE invites applications for a full-time CRM Administrator to join our Enrollment Management team. The CRM Administrator, Enrollment Management, administers and optimizes the institution’s customer relationship management (CRM) system, ensures CRM data integrity, and supports its strategic use in admissions and enrollment operations. The position serves as a key technology and operational partner to Admissions, Financial Aid, Enrollment Management, Marketing, and other campus partners. The CRM Administrator ensures the CRM effectively supports the student recruitment and enrollment lifecycle from initial inquiry through application, admission, deposit, enrollment, and ongoing communication.
The position oversees system configuration, workflows, user access, data integrity, reporting, communications, integrations, and ongoing process improvements.
- Lead CRM implementations, major upgrades, and technology initiatives, including evaluating emerging solutions, coordinating stakeholders, managing testing, and supporting successful adoption.
- Serve as the primary administrator and institutional expert for the enrollment management CRM, including acting as the liaison with the CRM vendor and other technology partners.
- Configure and maintain CRM functionality, including fields, forms, workflows, processes, user roles, permissions, and dashboards.
- Manage routine system updates, configuration changes, testing, and implementation of new CRM functionality and integrations.
- Maintain CRM security, user access, roles, and permissions.
- Develop, maintain, and optimize CRM workflows that support the student recruitment and enrollment funnel.
- Partner with admissions leadership to automate recruitment, application, communication, and enrollment processes.
- Maintain accurate, consistent, and reliable enrollment management data in the CRM.
- Establish and monitor data standards, validation rules, duplicate management, and data-cleaning processes.
- Conduct regular audits to identify data inconsistencies and recommend corrective actions.
- Work with Information Technology and institutional research partners on data governance to ensure appropriate data handling practices and compliance with institutional policies and applicable regulations.
- Collaborate with Information Technology and other campus partners to maintain CRM integrations with systems such as the student information system, website, application platforms, communication systems, and other enrollment technologies.
- Document system processes, integrations, configurations, and business rules.
- Configure and leverage CRM functionality to support recruitment strategies for undergraduate, graduate, international, transfer, adult, and other student populations as appropriate.
- Develop and maintain business rules, automated communication journeys, campaigns, and recruitment sequences that ensure prospective students receive timely and appropriate communication and follow-up.
- Support email, SMS/text, and other communication strategies enabled by institutional technology.
- Partner with Admissions and Marketing to develop targeted communications based on student characteristics, behavior, stage in the enrollment funnel, and academic interests.
- Monitor campaign performance and recommend improvements.
- Develop and maintain CRM reports, dashboards, and enrollment-funnel metrics to provide leadership with accurate, timely data to inform decision-making.
- Monitor key recruitment and enrollment indicators, including inquiries, applications, admits, deposits, and enrollment.
- Support predictive and trend analyses as appropriate.
- Translate CRM data into actionable insights for enrollment management leaders and staff.
- Develop and deliver onboarding and ongoing training for CRM users, including user guides, procedures, and other training resources.
- Provide day-to-day technical support and troubleshooting for CRM users.
- Establish best practices for CRM use across enrollment management.
- Regularly evaluate CRM processes and functionality to align with enrollment management goals.
- Identify opportunities to eliminate manual processes, enhance prospective student experience, and improve operational efficiency.
- Stay current on CRM technology, higher education enrollment trends, and emerging recruitment practices.
- Participate in strategic enrollment management projects and technology initiatives.
This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.
- Serve on cross-functional teams to collaborate on solutions for better data usage to serve the MSOE community.
- Represent MSOE and Enrollment Management at internal and external events as needed.
- Bachelor’s degree required; master’s degree preferred.
- Experience administering or supporting CRM, student information system, admissions system, or similar enterprise technology.
- Strong understanding of data management, workflows, reporting, and system configuration.
- Demonstrated ability to work with complex data and identify data-quality issues.
- Strong analytical, organizational, and problem-solving skills.
- Experience in higher education enrollment management or college admissions preferred.
- Experience with a higher education CRM such as Target X or Salesforce platforms preferred.
- Experience with CRM integrations and APIs preferred.
- Experience with SQL, data visualization, or other analytical tools.
- Understanding of the college admissions and enrollment funnel.
- Experience training and supporting CRM users.
- Experience developing automated communication campaigns and recruitment journeys.
- Ability to effectively communicate in both written and oral form.
- Ability to work effectively with both technical and non-technical users.
- Demonstrated ability to work with complex data and identify data-quality issues.
- Strong analytical, organizational, and problem-solving skills.
At MSOE, your work has a direct and lasting impact. Our faculty and staff are united by a commitment to academic excellence, student success, and industry-connected learning. Join a community where your ideas, expertise, and dedication help students thrive, strengthen the communities we serve, and make MSOE an exceptional place to learn, work, and grow. Learn more about MSOE’s awards and recognitions here and our recent 2026 Top Workplace Award. At MSOE, we invest in our employees’ professional and personal growth. MSOE offers competitive, fully comprehensive benefit plans to all full-time employees including:
- Generous tuition benefits for employees, spouses and dependents
- Medical, dental, life, disability and vision insurance that starts in 30 days or less
- Paid parental leave
- Paid holidays and paid time off
- A retirement plan with company matching of up to 6% of employee earnings and immediate vesting
- Access to our state-of-the-art fitness center and museum
- Located in the heart of downtown Milwaukee, MSOE is just blocks away from the beautiful lakefront, the theater district, museums, sports and music venues, parks and shopping.
- To view more detailed information about MSOE, please visit www.msoe.edu/hr.
Milwaukee School of Engineering (MSOE) is a private, non-profit academic institution intrinsically tied to the real world - a confluence of industry knowledge, work ethic and an enduring desire to know more. The university offers Bachelor’s and Master’s degrees in engineering, computer science, machine learning, user experience, construction management, actuarial science, business and nursing. With about 3,000 students, faculty and staff, MSOE is large enough for big opportunities and small enough for personal attention.
MSOE is a supportive environment where everyone is valued. Our method of learning by doing is our distinction: it is how we teach, how we learn and how we serve. MSOE’s top priority is serving our students. By joining our community, you are building the leaders of tomorrow.
The above statements reflect the general details necessary to describe the principle functions of the occupation described and shall not be construed as a detailed description of all the work requirements that may be inherent in the occupation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
It is the policy of MSOE to provide equal employment opportunity to all individuals regardless of their race, ethnicity, color, creed, religion, sex, age, national origin, physical or mental disability, military and veteran status, sexual orientation, gender identity, genetic characteristics, marital status or any other characteristic protected by local, state or federal law. This policy applies to all jobs at the University and to all the terms, benefits, and conditions of employment/enrollment.
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