CRM Administrator

The Recreational Group; Dalton (GA); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance after 30 days

Laptop provided

401k match

Job summary

The Recreational Group in Dalton, GA is seeking a CRM Administrator to manage and optimize HubSpot-based operations across Sales, Marketing, and Customer Service. This full-time hybrid role emphasizes configuring workflows, data integrity, reporting, and user training to help teams work smarter and more collaboratively.

Ideal candidates have HubSpot experience, strong analytical skills, and a proven ability to translate business needs into scalable CRM configurations while maintaining data

Qualifications

• Deep HubSpot knowledge, including multi-hub setup.
• Strong ability to translate business needs into CRM configurations.
• Experience building complex workflows, reports, and dashboards in HubSpot.
• Data segmentation, deduplication, and list-building expertise.
• Experience collaborating with cross-functional teams and aligning stakeholders.

Responsibilities

• Lead end-to-end HubSpot setup for new business units with proper segmentation and reporting.
• Configure CRM architecture to align with goals across divisions.
• Audit and maintain data quality, manage user access and permissions.
• Develop and support pipelines for Sales, Marketing, and Customer Success.
• Create and manage real-time dashboards and actionable CRM insights.

Skills

HubSpot expertise

Multi-hub admin

Workflow automation

Data management

Reporting & dashboards

Cross-functional collaboration

Clear communication

Project management

Attention to detail

Education

Bachelor's in marketing or related field

Tools

HubSpot certifications

Job description

Company Description

The Recreational Group designs, manufactures, and installs premier surfacing solutions that support healthy, active lifestyles across residential, commercial, and athletic environments. Its products are trusted by top athletic facilities, elite golfers, and leading landscape professionals who demand high performance and durability. The organization is known for highly trained and specialized staff who are recognized as experts in the surfacing industry.

Role Description

The CRM Administrator is a full-time hybrid role based in Dalton, GA, with some flexibility for work-from-home arrangements. In this role, the CRM Administrator will manage and optimize the organization’s CRM platform (primarily HubSpot) to support sales, marketing, and customer service operations. Day-to-day responsibilities include configuring and maintaining CRM workflows, fields, reports, dashboards, and user permissions; monitoring data quality; and troubleshooting system issues. The CRM Administrator will collaborate with cross-functional teams to gather requirements, implement enhancements, support user training, and ensure that CRM processes align with business objectives. This role also involves documenting system changes, maintaining best practices, and contributing to continuous improvement of CRM usage and performance. The ideal candidate is a HubSpot power user with a passion for optimizing systems, solving complex challenges, and enabling teams across Sales, Marketing, Operations, IT, and Customer Experience to work smarter and more collaboratively.

Duties & Responsibilities

Structure and Implementation

• Lead the end-to-end setup of new business units within HubSpot, ensuring correct segmentation, reporting, and functionality for each.
• Configure CRM architecture to align with organizational goals across multiple divisions and customer segments.

Data Management & Integrity

• Maintain and regularly audit HubSpot data to ensure accuracy, consistency, and compliance with internal standards.
• Manage user access, roles, and permissions to safeguard data and streamline collaboration and ensure compliance with minimum user standards.
• Support data hygiene efforts, including duplicate record cleanup and field standardization.

Workflow & Process Optimization

• Audit and refine existing workflows, automations, and lifecycle stages to optimize performance.
• Build and maintain internal processes for lead management, customer onboarding, and task tracking.
• Develop and support pipelines for Sales, Marketing, and Customer Success.

Reporting & Insights

• Create, audit, and manage real-time dashboards and reports that inform business decisions across departments.
• Analyze CRM data to identify trends, provide actionable insights, and recommend system improvements.

Cross-Functional Support

• Collaborate closely with Sales, Marketing, Customer Experience, IT, and executive leadership to ensure the CRM meets departmental needs.
• Support sales initiatives by building assets like contact lists, custom reports, and activity tracking.
• Provide user training and support to ensure platform adoption and proper usage.

System Configuration & Administration

• Manage and update backend configurations across Marketing Hub, Sales Hub, Service Hub, and CMS.
• Ensure the platform is fully integrated with other business systems and tools.
• Serve as the go-to expert for troubleshooting issues, fielding user questions, and implementing technical solutions.

Customer Experience

• Play a pivotal role in the implementation of our Customer Experience strategy within HubSpot.
• Develop the technical framework and execution plan for adopting Net Promoter Score (NPS) surveys and Customer Health Scores to better understand and serve our customers.
• Stay current with evolving HubSpot features and tools and ensure we're leveraging new technologies—such as Breeze AI—to enhance customer experience and engagement.

Required Skills & Abilities

• Deep knowledge and hands-on experience with HubSpot, especially with Business Unit/Brands set up and multi-hub administration.
• Strong analytical skills and the ability to translate business needs into CRM configurations.
• Demonstrated experience building complex workflows, reports, and dashboards within HubSpot.
• Proficiency in data management, including segmentation, list building, and deduplication.
• Experience collaborating with cross-functional teams and aligning stakeholders on CRM strategy.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Strong communication skills and the ability to clearly explain technical concepts to non-technical users.
• High attention to detail and commitment to data accuracy and process consistency.
• Comfortable working in a fast-paced environment with shifting priorities.

Preferred Qualifications

• HubSpot certifications (e.g., HubSpot CRM, HubSpot Reporting, Workflow Automation).
• Familiarity with other CRM or marketing automation platforms a plus.
• Experience working in a multi-division or B2B/B2C hybrid environment.

Education & Experience

• Bachelor's degree in marketing, related field of study or equivalent work experience.
• Will be eligible for health insurance the first day of the first full month following 30 days employed with The Recreational Group.
• 401k match (30 day waiting period)
• Laptop will be provided
• Ability to work in a hybrid environment in Dalton, GA, manage multiple priorities, and maintain attention to detail.