CREED Manager, E-Commerce & Digital Marketing

Kering Beauté Americas; New York (NY); Hybrid; USD 69,000 - 87,000; Full time

Job summary

As part of Kering Beauté Americas, the E-Commerce & Digital Marketing Manager will lead digital marketing strategies to enhance customer engagement across luxury beauty brands. This hybrid role in New York involves collaboration with various teams to ensure marketing effectiveness and brand consistency, offering a competitive salary and comprehensive benefits.

Benefits

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid time off

Employee discounts

Qualifications

• 2-4 years’ experience in e-commerce digital marketing.
• Experience with luxury or prestige beauty brands preferred.
• Knowledge of SEM & SEO.

Responsibilities

• Develop and implement digital marketing strategies.
• Manage the digital marketing/email calendar and oversee content.
• Track sales and KPIs, providing insights and recommendations.

Skills

Organizational skills

Project management

Communication skills

Attention to detail

Creative skills

Education

Bachelor’s degree in marketing

Master’s degree

Tools

Google Analytics

Shopify

CMS platforms

MS Office

Job description

POSITION: Manager, E-Commerce & Digital Marketing

REPORTS TO: Head of E-Commerce & Digital Marketing

LOCATION: New York, NY (Hybrid)

FLSA: Non-Exempt

Company Overview: Welcome to Kering Beauté, established in 2023, which aims to create value for the Group and its Houses. In June 2023, Kering Beauté announced the acquisition of Creed, a historic high-end fragrance house founded in 1760, known for its timeless perfumes like Aventus. This acquisition enhances Kering Beauté’s presence and portfolio.

Kering is committed to diversity and equal opportunity employment. We welcome applications from all qualified candidates regardless of background.

Why Work With Us? We care about our team members and offer a competitive salary of $69,000 - $87,000, along with benefits such as medical, dental, vision, 401(k), paid time off, employee discounts, and more.

Role Overview: The E-commerce & Digital Marketing Manager will oversee digital marketing and CRM strategies to boost conversions and customer retention for Kering Beauté brands’ e-commerce sites. This role involves collaborating with internal teams and external partners to create digital content, manage campaigns, and maintain brand consistency across channels. The ideal candidate should have a strong understanding of direct-to-consumer growth, digital marketing trends, and e-commerce operations, with excellent organizational and creative skills.

Core Responsibilities:

• Assist in developing and implementing digital marketing strategies.
• Manage the digital marketing/email calendar, ensuring it reflects KPIs and is updated regularly.
• Oversee e-commerce content including banners, campaigns, and product launches, ensuring timely execution.
• Coordinate with global teams for digital consistency.
• Support paid media campaigns and optimize media spend for ROAS.
• Manage influencer campaigns from setup to reporting.
• Monitor inventory levels and coordinate with sales for stock planning.
• Collaborate with CRM team on targeted campaigns and customer segmentation.
• Manage database sampling campaigns and post-campaign analysis.
• Work with customer care to align on promotions and site features.
• Track sales and KPIs, providing insights and recommendations.
• Coordinate with creative teams for digital assets and campaign support.
• Conduct site testing and quality assurance across devices.
• Perform industry research to stay updated on digital trends.
• Develop analytics reports on digital program performance.

Core Requirements:

• Bachelor’s degree in marketing required; Master’s preferred.
• 2-4 years’ experience in e-commerce digital marketing.
• Experience with luxury or prestige beauty brands preferred.
• Knowledge of CMS platforms, ESPs like Ometria, and Google Analytics.
• Proficiency in Shopify/Shopify+ and understanding of SEM & SEO.
• Track record in executing digital strategies and analyzing ROI.
• Strong organizational, project management, and communication skills.
• Attention to detail and aesthetic sense in marketing messages.
• Proficient in MS Office; Photoshop skills a plus.
• Positive attitude, collaborative, and adaptable to change.