Creator Studio Asset Manager

Apple, Inc.; Culver City (CA); On-site; USD 156,000 - 299,000; Full time

Benefits offered by this job

Stock programs

Medical & dental coverage

Retirement benefits

Product discounts

Educational expense reimbursement

Job summary

Apple, Culver City, is seeking an Asset Manager to design and operate the DAM/CMS systems that power our visual library. You will architect tagging, metadata, and retrieval workflows for images and videos at scale, partnering with editors, curators, and engineers.

You will help drive the technical roadmap, ensure licensing and provenance compliance, and explore AI tagging to improve search. Over time, you may lead a small team responsible for scalable asset management across services.

Qualifications

• 7+ years in digital asset management or media operations.
• 3+ years of people management experience.
• Deep knowledge of DAM/CMS platforms and metadata standards.
• Experience with photo/video workflows and licensing rights.
• Familiar with AI tagging and search optimization.

Responsibilities

• Drive requirements for the technical strategy and roadmap for DAM and CMS systems.
• Define metadata, taxonomy, and tagging standards to improve search accuracy.
• Partner with photo editors and image curators to translate workflow pain points into tooling and process improvements.
• Design and build internal tools that streamline ingestion, tagging, search, and retrieval of visual assets.
• Oversee archiving strategy and lifecycle management for the library.
• Work with legal and licensing partners to ensure metadata and systems support rights.
• Drive search optimization initiatives, including AI-based tagging and retrieval solutions.
• Long-term, potential to lead and develop a small team of asset management specialists.

Skills

DAM/CMS platforms

People management

Metadata design

Cross-functional collaboration

Generative AI

Engineering collaboration

Image/video workflows

Job description

Culver City, California, United States Software and Services

At Apple, extraordinary ideas become products, services, and experiences that shape culture. Bring passion and precision to your craft, and there's no limit to what you can build.The Content Design team supports Apple Services products and defines the content experience across some of Apple's most visible products. We focus on how people consume, create, and connect across all our applications.We're looking for an Asset Manager to build and run the practice that underpins how our group creates, organizes, stores, and retrieves visual assets at scale. This role marries creative operations and technology, bringing a tech-forward mindset to how imagery is tagged, searched, archived, and surfaced across the organization. You'll architect the systems and tools that let curators, photo editors, and generative partners work faster and with greater precision, as the volume and variety of visual content continues to grow.

Description

• Drive requirements for the technical strategy and roadmap for DAM and CMS systems, including evaluating, implementing, and optimizing platforms to meet the group's evolving needs.
• Define and enforce metadata, taxonomy, and tagging standards to improve discoverability and search accuracy across the image and video library.
• Partner with photo editors and image curators to understand workflow pain points and translate them into tooling and process improvements.
• Design and build, or guide partners in building, internal tools that streamline ingestion, tagging, search, and retrieval of visual assets.
• Oversee archiving strategy and lifecycle management for the library, ensuring assets are properly stored, versioned, and preserved.
• Work with legal and licensing partners to ensure metadata and systems support contract, usage rights, and licensing compliance for 3P and stock content.
• Drive search optimization initiatives, including exploring AI/ML-based tagging and retrieval solutions.
• Act as a key stakeholder in cross-functional discussions on policy and ethical frameworks as they relate to asset provenance, usage, and generative content tracking.
• Longterm, potential to lead and develop a small team of asset management specialists, setting goals, workflows, and growth paths.

Minimum Qualifications

• 7+ years of experience in digital asset management, media operations, or a related field, with experience in a creative or visual media environment.
• 3+ years of people management experience, with a track record of developing high-performing teams.
• Deep understanding of DAM/CMS platforms and architecture, with experience leading implementations or major system builds.
• Strong grasp of metadata standards, taxonomy design, and search/retrieval optimization. Experience partnering with engineering teams to scope and build custom tools or integrations. Familiarity with photo/video production workflows, licensing and usage rights, and archiving best practices.
• Working knowledge of generative AI tools and the unique metadata and asset management challenges they introduce.
• Excellent cross-functional collaboration skills, able to work fluidly across creative, legal, and engineering teams.

Preferred Qualifications

• Experience with AI/ML-based image tagging, classification, or search tools.
• Background in photography, visual arts, or creative production.
• Experience building evaluation systems or quality frameworks for visual content.
• Exposure to emerging areas such as generative imagery, 3D asset generation, or spatial/volumetric content.
• Experience establishing an asset management practice from the ground up in an ambiguous or fast-evolving environment.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $156,100 and $299,400, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including:

• Comprehensive medical and dental coverage
• retirement benefits
• a range of discounted products and free services
• reimbursement for certain educational expenses — including tuition

Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.