Creator Program Manager New York City / Berlin / São Paulo / Hybrid View role

Passionfroot; New York (NY); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive Compensation

Health Benefits

Fun team off-sites

Tools & Workspace

Job summary

Passionfroot is hiring a Creator Program Manager in New York to own creator campaigns end-to-end—from strategy to execution to results. You’ll work with ambitious tech and AI brands, build programs from scratch, and help shape Passionfroot’s product and GTM strategy with high ownership and real impact.

You’ll lead 0-1 programs, manage budgets, and coordinate with multiple stakeholders. This role offers strong growth, competitive compensation, and a hands-on path in a fast-growing startup.

Qualifications

• You’ve run creator or influencer campaigns (agency, in-house or freelance).
• You’ve managed large campaign budgets and kept operations moving.
• You understand what good B2B creator marketing looks like.
• You’re highly organized, detail-oriented, and manage multiple stakeholders.
• You communicate clearly and proactively with brands and creators.
• You enjoy owning projects end-to-end and taking responsibility for outcomes.

Responsibilities

• Build and run creator programs from 0-1 for leading tech and AI companies.
• Identify, pitch, negotiate, and close partnerships with top creators across platforms.
• Own campaign strategy, execution, timelines, and delivery.
• Turn campaign data into clear insights, recommendations, and narratives.
• Act as the primary point of contact for brand partners and ensure outcomes.
• Influence product and GTM strategy by being a power user and working with the team.
• Contribute to scaling campaign operations and GTM as the company grows.

Skills

Creator campaigns

Budget management

Stakeholder mgmt

B2B marketing

Campaign analytics

Project ownership

Job description

About Passionfroot

Creator-led growth is one of the fastest-growing channels in B2B - we're building the infrastructure behind it.

Passionfroot is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships.

Our customers are some of the most ambitious, fastest-moving companies in the world - Replit, Figma, Framer, LumaAI, Gamma, Airtable - companies that set the standard for what modern growth looks like. We help them run high-impact creator programs across LinkedIn, YouTube, newsletters, and more.

We're growing 13x in revenue year over year, profitable, and just closed our Series A round! We are backed by leading investors including Insight Partners, Creandum, Supernode and founders and operators from Cursor, Anthropic, n8n and more. We're expanding fast across New York, Europe, and Brazil - and we're just getting started.

The Role

As a Creator Program Manager, you’ll own the success of creator campaigns end-to-end - from strategy to execution to results. You’ll work directly with some of the most ambitious tech and AI brands, build creator programs from scratch, and become a key voice in how Passionfroot’s product and GTM strategy evolve. This is a full-time, hands-on role with high ownership and real impact.

What You'll Do

• Build and run creator programs from 0-1 for leading tech and AI companies Identify, pitch, negotiate, and close partnerships with top creators across platforms


• Own campaign strategy, execution, timelines, and delivery — keeping complex workflows running smoothly.


• Turn campaign data into clear insights, recommendations, and narratives that brands care about


• Act as the primary point of contact for brand partners and ensure exceptional campaign outcomes


• Become the #1 power user of Passionfroot, working closely with our product team to influence what we build next


• Contribute to how we scale campaign operations and GTM as the company grows

Who You Are

• You’ve run creator or influencer campaigns before (agency, in-house, or freelance)


• You’ve managed large campaign budgets and implemented organization systems to keep all campaign operations moving smoothly.


• You understand what good B2B creator marketing looks like - and what doesn’t


• You’re highly organized, detail-oriented, and great at managing multiple stakeholders


• You communicate clearly, confidently, and proactively with brands and creators


• You enjoy owning projects end-to-end and taking responsibility for outcomes

Bonus Points If:You’ve managed 6-figure campaign budgetsYou’ve used Passionfroot before or similar creator toolingYou’re excited about the future of creator-led GTM in B2B

What We Offer

We’re a fast-growing startup at an inflection point—it’s an exciting time to join the team. You’ll get to work with top tech companies with the chance to make a significant impact and building a new market category.

There’s tangible stuff, too:

• Competitive Compensation – A salary commensurate with experience.


• Health Benefits – We cover 100% of employee health insurance.


• Fun team off-sites – We’ve been to Barcelona, Mallorca, South of France, Berlin.


• Tools & Workspace – Latest Apple hardware.

Passionfroot is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to a fair and inclusive hiring process.