Creator Program Manager

Passionfroot; New York (NY); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health benefits

Team off-sites

Apple hardware

Competitive compensation

Job summary

Passionfroot in New York, NY is seeking a Creator Program Manager to own creator campaigns end-to-end for top tech and AI brands. You will build creator programs from scratch, identify and secure partnerships, and drive strategy with product and GTM input.

The role is full-time with high ownership and real impact, offering the chance to shape how Passionfroot scales creator-led GTM in B2B.

Qualifications

• Experience running creator or influencer campaigns.
• Experience managing six-figure campaign budgets.
• Strong organizational skills and stakeholder management.

Responsibilities

• Build and run creator programs from 0→1 for leading tech and AI companies.
• Identify, pitch, negotiate, and close partnerships with top creators.
• Own campaign strategy, timelines and delivery.
• Turn campaign data into clear insights and narratives for brands.
• Be the primary contact for brand partners and ensure outcomes.
• Influence Passionfroot's product and GTM strategy through hands-on work.
• Scale campaign operations as the company grows.

Skills

Creator campaigns

Budget management

Project management

B2B marketing

Stakeholder communication

Job description

About Passionfroot

Creator-led growth is one of the fastest-growing channels in B2B - we're building the infrastructure behind it.

Passionfroot is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships.

Our customers are some of the most ambitious, fastest-moving companies in the world - Replit, Figma, Framer, LumaAI, Gamma, Airtable - companies that set the standard for what modern growth looks like. We help them run high-impact creator programs across LinkedIn, YouTube, newsletters, and more.

We're growing 13x in revenue year over year, profitable, and just closed our Series A round! We are backed by leading investors including Insight Partners, Creandum, Supernode and founders and operators from Cursor, Anthropic, n8n and more. We're expanding fast across New York, Europe, and Brazil - and we're just getting started.

The Role

As a Creator Program Manager, you’ll own the success of creator campaigns end-to-end - from strategy to execution to results. You’ll work directly with some of the most ambitious tech and AI brands, build creator programs from scratch, and become a key voice in how Passionfroot’s product and GTM strategy evolve. This is a full-time, hands-on role with high ownership and real impact.

What You'll Do

• Build and run creator programs from 0 → 1 for leading tech and AI companies Identify, pitch, negotiate, and close partnerships with top creators across platforms


• Own campaign strategy, execution, timelines, and delivery — keeping complex workflows running smoothly.


• Turn campaign data into clear insights, recommendations, and narratives that brands care about


• Act as the primary point of contact for brand partners and ensure exceptional campaign outcomes


• Become the #1 power user of Passionfroot, working closely with our product team to influence what we build next


• Contribute to how we scale campaign operations and GTM as the company grows

Who You Are

• You’ve run creator or influencer campaigns before (agency, in-house, or freelance)


• You’ve managed large campaign budgets and implemented organization systems to keep all campaign operations moving smoothly.


• You understand what good B2B creator marketing looks like - and what doesn’t


• You’re highly organized, detail-oriented, and great at managing multiple stakeholders


• You communicate clearly, confidently, and proactively with brands and creators


• You enjoy owning projects end-to-end and taking responsibility for outcomes

Bonus Points If

• You’ve managed 6-figure campaign budgets


• You’ve used Passionfroot before or similar creator tooling


• You’re excited about the future of creator-led GTM in B2B

What We Offer

We’re a fast-growing startup at an inflection point—it’s an exciting time to join the team. You’ll get to work with top tech companies with the chance to make a significant impact and building a new market category.

There’s tangible stuff, too:

• Competitive Compensation – A salary commensurate with experience.


• Health Benefits – We cover 100% of employee health insurance premiums.


• Fun team off-sites – We’ve been to Barcelona, Mallorca, South of France, Berlin.


• Tools & Workspace – Latest Apple hardware.

Passionfroot is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to a fair and inclusive hiring process.