Growth Lead

Passionfroot; New York (NY); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity

100% health insurance coverage

Team off-sites

Job summary

Passionfroot in New York City's SoHo is seeking its first Growth Lead to own the full growth engine from acquisition to activation to expansion. This is a rare opportunity to shape a category-defining product at a fast-growing, profitable startup.

You'll work directly with the founders in a hybrid NYC office, craft the go-to-market motion, and build repeatable systems across inbound, outbound, content, and partnerships to scale revenue and impact.

Qualifications

• Strong growth background at a high-growth B2B SaaS or marketplace startup.
• Experience owning growth end-to-end, not just a single channel.
• Marketplace or two-sided platform growth experience is a strong plus.
• Comfortable turning founder-run processes into scalable systems.
• Comfortable with imperfect data and moving fast anyway.
• Sharp analytical instincts paired with strong creative/marketing judgment.
• Hands-on operator who builds from scratch and digs into the weeds.
• Strong communicator who can represent the company credibly and compellingly.
• High ownership and ability to operate with speed.

Responsibilities

• Own the full growth engine end-to-end - inbound, outbound, content, social, events, webinars, and partnerships.
• Build and scale the systems for a repeatable motion.
• Design and run experiments to improve activation and conversion.
• Build attribution and reporting so the team knows what's actually working and why.
• Maintain inbound pipeline and drive ongoing demand.
• Implement a systemized retention/expansion motion.
• Coordinate growth strategy with product and GTM priorities.

Skills

Growth leadership

End-to-end growth

Analytical mindset

Strong communication

Hands-on operator

Marketplace growth

B2B SaaS

Ownership mindset

Job description

About Passionfroot

Creator-led growth is one of the fastest-growing channels in B2B - we're building the infrastructure behind it.

About Passionfroot

Creator-led growth is one of the fastest-growing channels in B2B - we're building the infrastructure behind it.

Passionfroot is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships.

Our customers are some of the most ambitious, fastest-moving companies in the world - Replit, Figma, Framer, LumaAI, Gamma, Airtable - companies that set the standard for what modern growth looks like. We help them run high-impact creator programs across LinkedIn, YouTube, newsletters, and more.

We're growing 13x in revenue year over year, profitable, and just closed our Series A round! We are backed by leading investors including Insight Partners, Creandum, Supernode and founders and operators from Cursor, Anthropic, n8n and more. We're expanding fast across New York, Europe, and Brazil - and we're just getting started.

This Is a Rare Kind of Role

We're looking for our first Growth Lead - someone who will own the full growth engine, from acquisition to activation to expansion.

Here's what makes this different from most growth roles:

The company you'd be selling. Passionfroot is a genuinely exciting story to tell the market - category-defining product, top-tier VC backing, 13x YoY growth, profitable, and a customer list that reads like a who's who of ambitious tech. Growth here compounds fast.

The category. You won't be optimizing growth for a commodity product. You'd be defining how a new category - creator-led growth - gets adopted by the market, and building the playbook other companies will eventually copy.

The ownership. Own growth end-to-end and have direct input into positioning, channels, and how Passionfroot scales its go-to-market motion.

The access. You'd work directly with the founders. No layers, no bureaucracy - real decisions made fast with the people building the company.

This role is based in our New York City office (SoHo) with a hybrid work model. We are also open to candidates who are willing to relocate to the NYC area.

What You'll Own

• Own the full growth engine end-to-end - inbound, outbound, content, social, events, webinars, and partnerships - not just a single channel
• Build and scale the systems for a repeatable motion
• Design and run experiments to improve activation and conversion
• Build attribution and reporting so the team knows what's actually working and why

Who We're Looking For

• Strong growth background at a high-growth B2B SaaS or marketplace startup
• Experience owning growth end-to-end, not just a single channel
• Marketplace or two-sided platform growth experience is a strong plus - you understand that demand and supply both need active management
• Comfortable taking an ad hoc, founder-run process and turning it into a system others can run, not just layering more channels on top of the chaos
• Comfortable operating with imperfect data and moving fast anyway
• Sharp analytical instincts paired with strong creative/marketing judgment
• Hands-on operator who is happy building from scratch and getting into the weeds early
• Strong communicator who can represent the company credibly and compellingly
• High ownership and ability to operate with speed

Success in this role looks like

• A repeatable, scalable growth engine with clear owners and metrics, replacing what's ad hoc and founder-dependent today
• Inbound pipeline that doesn't go quiet after the first touch
• A systemized retention/expansion motion
• Acquisition costs trending down as efficiency improves
• Clear visibility into what's driving growth and what isn't
• A growth team taking shape around you as the function scales
• Growth strategy tightly aligned with product and GTM priorities

What we offer

• Competitive salary: $150,000 - $180,000 base + equity
• Meaningful equity - you're joining early, and that matters
• 100% health insurance coverage
• Team off-sites - Barcelona, Mallorca, South of France, Berlin
• Latest Apple hardware

Passionfroot is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to a fair and inclusive hiring process.

Compensation Range: $150K - $180K