Creator Marketing Manager

Audible; Newark (NJ); On-site; USD 100,000 - 180,000; Full time

Job summary

Audible is seeking a Creator Marketing Manager to accelerate Audible's creator ecosystem globally. You will own lifecycle marketing for creator audiences, designing automated email journeys from awareness to activation to retention, and map the creator journey end to end.

The role demands hands-on marketing across channels, editorial planning, and cross-functional collaboration to bring a product story to life and drive engagement at every stage.

Qualifications

• Bachelor's degree or equivalent.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience using data and metrics to drive improvements.
• Experience in email marketing and lifecycle programs across multiple channels.

Responsibilities

• Define and deeply understand Audible's target audiences — consumers and creators.
• Craft compelling product stories and messaging for customers and creators.
• Run integrated, multi-channel campaigns with ownership across paid media, editorial content, email, social, SEO, and more.
• Design and optimize lifecycle email marketing programs that move creators through the funnel.
• Partner with Product teams to translate product story for external audiences and drive awareness.
• Develop business cases using customer insights, research, and analytics for new initiatives.
• Collaborate with Finance, Analytics, and Data Science to measure opportunities and success.
• Communicate marketing plans and campaign performance to stakeholders and leadership.

Skills

Multi-channel marketing

Email lifecycle

Audience marketing

B2B marketing

Campaign orchestration

Education

Bachelor's degree or equivalent

Job description

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

ABOUT THIS ROLE

We are looking for a Creator Marketing Manager to help grow and accelerate Audible's creator ecosystem and product offerings globally. This role has an outbound and lifecycle – working across all external-facing channels (website, blog, paid media, SEO, email, influencer marketing, and events) and will own lifecycle marketing for our creator audiences. You’ll support integrated, multi-channel campaigns where all your marketing channels work together with consistent messaging and coordinated timing.

A key part of this role is owning lifecycle marketing for our creator audiences — designing and optimizing email journeys that move creators through the funnel from awareness to activation to long-term retention. You'll map the creator journey end to end, identify drop-off points, and build automated, personalized communications that drive engagement at every stage.

ABOUT YOU

You're a hands-on marketer who can flex between strategy and execution. You've run integrated campaigns across multiple channels and know how to coordinate messaging, timing, and content so everything works together — not in silos. You're comfortable building editorial calendars, writing briefs, managing paid media, and partnering with cross-functional teams to bring a product story to life.

You're a generalist and an athlete — someone who wears multiple hats and thrives in a fast-moving environment. You have a passion for data-driven results, a spirit that anything is possible, and an unapologetic focus on the customer. You thrive in a highly collaborative environment where people are driven, enthusiastic, and not afraid to take risks. Your mission (and ours) is unique: fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches.

As a Creator Marketing Manager, you will...

• Define and deeply understand Audible's target audiences — both consumers and creators — and champion their needs throughout the organization
• Craft compelling product stories and messaging for existing and prospective customers by creating clear and consistent propositions articulated through effective messaging
• Run integrated, multi-channel campaigns with ownership across paid media, editorial content, email, social, SEO, and other touchpoints — ensuring consistent messaging and coordinated timing
• Design and optimize lifecycle email marketing programs — including welcome, onboarding, activation, and re-engagement journeys — that move creators through the funnel and drive long-term retention
• Partner with Product teams to understand the product story and translate it for external audiences — developing positioning and messaging that drives awareness, demand, and adoption
• Drive business case development, bringing together customer insights, research, financial data, and analytics to develop a perspective on revenue and profitability potential for new-to-market initiatives
• Partner with Finance, Analytics, and Data Science to define, measure, and report on success and opportunity areas
• Communicate marketing plans and campaign performance to stakeholders and leadership

ABOUT AUDIBLE

Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

• Bachelor's degree or equivalent
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to drive improvements
• 5+ years of experience in product marketing and business strategy
• Experience in outbound product marketing — including executing content strategies, managing editorial calendars, and coordinating messaging across multiple channels (website, blog, paid media, SEO, email)
• Experience with audience marketing
• Experience defining and driving new customer-centric products and features toward market launch rollout
• B2B marketing experience
• Experience in email marketing and lifecycle programs — including mapping end-to-end creator or customer journeys, identifying adoption and retention opportunities, and executing against those touchpoints