Creator Operations Manager (Emerging Verticals) - TikTok

TikTok; Los Angeles (CA); On-site; USD 116,000 - 198,000; Full time

Job summary

TikTok is seeking a Program Manager to own creator programs end-to-end, collaborating with Product and cross-functional teams to scale initiatives in North America. You will analyze program data, report on performance, and drive improvements with a high degree of autonomy.

The role emphasizes ownership, strong communication, and hands-on experience with creator ecosystems. This position is based in Los Angeles with potential remote considerations in a fast-paced, globally distributed team.

Qualifications

• 5+ years in program management, marketing, or a closely related field.
• Solid grasp of the creator economy and hands-on experience working with creators.
• Comfort with data – dashboards, self-serve tools, and basic querying to drive decisions.
• Sharp communicator, written and verbal, across all levels.
• High ownership mentality — you spot gaps, flag them, and fix them.
• Experience running creator product adoption programs specifically.
• Background in product operations or product program management.
• Experience collaborating across global teams and time zones.

Responsibilities

• Own creator programs end-to-end from strategy and planning through execution and measurement with a high degree of autonomy.
• Partner closely with Product to streamline how programs run and scale.
• Dig into program data to spot problems early and build solutions before they become blockers.
• Keep stakeholders informed with clear, regular reporting on program performance and key insights.
• Build trusted relationships across cross-functional teams including Product, Comms, Legal, and Design.

Skills

Program management

Creator economy

Data-driven

Clear communication

Ownership mindset

Creator product adoption

Product operations

Cross‑functional collaboration

Job description

Responsibilities

The Emerging Verticals team builds and scales programs that grow high-quality creator supply across new and fast-growing content categories in North America. Our work sits at the intersection of product adoption and creator growth – helping creators discover, adopt, and get lasting value from TikTok features.

Responsibilities

• Own creator programs end-to-end from strategy and planning through execution and measurement with a high degree of autonomy
• Partner closely with Product to streamline how programs run and scale
• Dig into program data to spot problems early and build solutions before they become blockers
• Keep stakeholders informed with clear, regular reporting on program performance and key insights
• Build trusted relationships across cross-functional teams including Product, Comms, Legal, and Design

Qualifications

Minimum Qualifications

• 5+ years in program management, marketing, or a closely related field
• Solid grasp of the creator economy and hands‑on experience working with creators
• Comfort with data – dashboards, self-serve tools, and basic querying to drive decisions
• Sharp communicator, written and verbal, across all levels
• High ownership mentality — you spot gaps, flag them, and fix them

Preferred Qualifications

• Experience running creator product adoption programs specifically
• Background in product operations or product program management
• Experience collaborating across global teams and time zones

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $115520 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
• Exercising sound judgment.